Verna Wall & Rich Cullen on Success Stories from the Salon Floor – Salon Owners Summit 2023 Recap

For the past 12 months, Verna Wall, Rich Cullen and the Phorest Research Team have been on the road visiting salons and on Zoom, starting conversations with business owners all over the world. They have been looking at the data and asking questions, all with a simple motive–to find out what the best salons are … Continued

The Salon Owner’s Guide to Client Retention

Ever wish you could replicate your favourite clients and just have them visit your salon or spa over and over again? You know the ones we’re talking about; those who visit regularly, don’t mind paying full price for services, regularly try new products, and are, generally, a ray of sunshine to work with!  Loyal clients … Continued

Life On The Salon Floor: Using Treatcard to Increase Revenue & Client Loyalty

We all know how Phorest works, but how much do we know about the unique ways that its individual features are used by salons across the globe? My name is Niamh- I work as part of the Phorest Customer Support team and have over a decade of experience as a Salon Manager and Senior Beauty … Continued

How To Be Fully Booked Thanks To Salon Client Retention

If your salon has a steady stream of loyal visitors coming through its door, you can probably stop continuously chasing new customers and focus a little more on your salon client retention rates. You’ve done all the hard work already! Plus, a mere 5% increase in client retention can boost profits by 25%. Huge isn’t … Continued

10 Eco-Friendly Christmas Decoration Ideas for Your Salon this Year

Now that it’s officially December, the Christmas decorations start coming out in full force. And that one staff member who has been eagerly waiting to put on the Christmas playlist since early November finally gets their turn. If they haven’t started already, many salons and spas will be putting up trees, hoisting up the lights … Continued

Salon Gift Vouchers: a Gift for Them and for You!

The countdown is on. The busiest season of the year for salons and spas is just around the corner. For many people, this means more celebrations to attend and more reasons to get glammed up–hence the clients clambering into your appointment books for one last blow dry, brow wax, or manicure. It also means more … Continued

The Ultimate Bundle Full Of Christmas Salon Marketing Ideas

Planning ahead for the Holidays is the best way to ensure an organised, stress-free, and successful festive season in your salon. As most salon and spa business’ busiest time of year, Christmas gives you the opportunity to attract clients old and new, generate more revenue and have fun while doing so!  Over the years, we’ve … Continued

The Salon Owner’s Guide to Black Friday & Christmas

How prepared are you for Black Friday and Christmas? For most salon and spa businesses, these events signal the busiest, most chaotic time of the year and can feel daunting to plan ahead for; as if we haven’t had enough upheaval in the past few years! While a busy space combined with a full appointment … Continued

Revolutionise Reception with PhorestGuest

When clients enter your salon, what’s their first impression? Are they greeted with a lengthy queue of waiting guests, or perhaps an empty, unmanned reception desk? Do you spend your days rushing back and forth from behind the chair to the reception desk in an attempt to check clients in and pay clients out while … Continued