Did you know that 80% of your future profits will likely come from just 20% of your existing clients?
If you’re like many salon, spa, or clinic owners in the UK and Ireland right now, your appointment book may look full… but behind the scenes, it’s a different story. You’re spending more time managing late cancellations, low-value bookings, or clients who just aren’t aligned with the services you actually want to be known for. This can be exhausting.
Attracting more clients isn’t always the answer. What you really want is more of the ideal ones – the dream clients. These clients respect your time, return regularly, and leave your salon, clinic, or spa already planning their next visit.
At Phorest, we want to help you build a smarter, more sustainable client pipeline; one that brings high-quality leads straight to your door, all without the guesswork or overwhelm. We know you didn’t open your spa, clinic, or salon to chase no-shows or gamble on Facebook boosts.
It’s time to attract clients who are the best fit for your brand, and do it with tools that make it feel effortless.
What Makes a “Dream Client” – And Why They Matter
Every clinic, spa, or salon has a dream client. They’re the ones who arrive on time, they rave about your work, they rebook without prompting, and they refer their friends – without you having to ask. If you could clone them, you would.
In truth, you don’t need hundreds of new faces to grow your business. You just need the correct ones. Research shows that loyal clients are five times more likely to repurchase, five times more likely to forgive, and four times more likely to refer others.
Dream clients do more than just fill the gaps in your calendar; they also help your business run smoother. They’re more likely to book high-value services, respect your boundaries, and engage with your brand long-term. And perhaps most importantly, they free up your time – without you chasing them, offering discounts, or second-guessing your value.
When your client base is full of high-value clients, growth feels easier… especially since you’re not building from scratch every month.
The Problem With Traditional Marketing
For many salons, spas, and clinics, marketing still feels like throwing spaghetti at the wall – boosting an Instagram post here, creating promotions there, offering discounts when bookings dip. While these tactics can bring in some traffic, the results are usually inconsistent, untrackable, and difficult to sustain.
Of course, you may get the odd new client, but who are they? Are they coming back? Do they spend well? Will they be the type of client you actually want more of?
Traditional marketing methods rarely give you that clarity. They’re broad, reactive, and often rely on gut instinct over data. Worse still, they eat up time. When time is already in short supply, that’s a cost you can’t afford.
Good marketing is about reaching the right people, with the right message, and knowing exactly why that works. A more intentional, automated approach can change everything – especially when you’re targeting smarter.
Finding Clients Who Are Already Looking
The best clients are often just a click away, especially if you have the right system to catch them.
Phorest’s Lead Management tool helps you do exactly that. Instead of waiting for new clients to stumble across your booking link, or hoping your next social post gets traction, you can now capture warm leads at the moment they show interest. Think: creating access on your salon, spa, or clinic’s website, your Instagram bio, or even your online booking page.
Add a simple interest form, and Phorest starts collecting names, emails, phone numbers, and even communication preferences – even before a booking is ever made. From there, every lead flows into one live, easy-to-use dashboard, showing you exactly where they came from and what needs follow-up.
The best part is that you stay in control. From tailoring your form to nurturing the conversation, you’re in charge of converting the clients that fit your business, your brand, and your goals.
Making Your Marketing Work Harder (And Smarter)
Running ads shouldn’t feel like a gamble. With the correct tools, it doesn’t have to.
With Phorest Ads Manager, you can launch targeted, professional-quality campaigns designed to attract your ideal clients. It connects directly to your salon, spa, or clinic’s database, which means you’re not guessing who to target; you’re building ads based on real data from your business.
Want to re-engage clients who haven’t visited in six months? That’s easy. Want to promote a new treatment to existing clients? Consider it done. What to target completely new clients? Phorest can do that–by creating a “lookalike” audience based on your existing top spenders.
The results speak for themselves – salons, spas, and clinics using Phorest Ads Manager see, on average, a 12x return on their ad spend.
Phorest’s Ads Manager has genuinely helped me scale my salon during a time when many salons are struggling. The results have been incredible — it’s brought in a consistent flow of bookings from new clients and regulars alike…This kind of tool has been a lifeline for building a strong, stable salon business
Charley Drew, Salon Director at Allure Hairdressing & Beauty
The best part is that you don’t need a marketing degree (or even a Meta Business Manager login). Ads Manager is built for busy clinic, spa, and salon owners who want effective, affordable results, with none of the stress. Set your budget, select your goal, and let the system do the rest.
Why the Post-Click Journey Matters
Getting someone to click your ad is only half the battle. The real win happens after. Too often, potential clients drop off because the follow-up experience is clunky, confusing, or simply not compelling enough. This is where a streamlined, branded journey makes all the difference.
With Phorest, the transition from ad to appointment is seamless. You can keep the conversation going with automated messages that welcome the client and keep them interested. Once the first appointment is in the books, you’ll have the power of the Phorest Market Suite at your disposal, including smart filters and auto-predicted rebooking reminders.
It’s about making that first impression count. When everything clicks into place, clients are far more likely to return.
Bringing It All Together With a Smarter, Simpler Marketing System
Attracting the correct clients doesn’t have to mean stretching your budget, hiring a marketing agency, or working around the clock. With the ideal systems in place, it becomes a natural part of how your business runs consistently, and without the stress.
That’s what the 2025 Phorest August Collection campaign is all about: helping salons, spas, and clinics like yours grow in smarter, more sustainable ways. Phorest is here in the background – when you’re capturing leads, running high-performing ads, and converting clicks into loyal clients – keeping the engine running, while you stay focused on what matters most.
Feeling inspired? Explore more insights, resources, and client stories on the August Collections page.
See how Phorest could work for you.
