Where leaders love to learn

Payday Marketing; Your Salon’s Secret Revenue-Booster

When people get paid, they are 11X more likely to go on a shopping trip, making payday one of the best times of the month to ramp up your marketing efforts and encourage clients into your salon, clinic, or spa.  Payday marketing can be especially advantageous during the quieter months of the year. The goal … Continued

Elevate Your Salon Business at the Annual Salon Owners Summit

Do you have plans in January? We do, and you’re invited. Phorest is hosting our 8th annual Salon Owners Summit on January 7th and 8th, 2024, in Dublin, Ireland. The two-day event will bring together some of the biggest names in the salon industry to discuss the latest trends, challenges, and opportunities facing salon owners … Continued

5 Ways You Can Use Video Marketing To Promote Your Salon

In recent years, short-form video marketing has exploded in popularity for businesses in almost all industries, with bite-sized videos captivating audiences and offering a unique way for companies to advertise their offerings. Incredibly, in research conducted by Hubspot, it was unveiled that: 91% of businesses use video as a marketing tool 92% of these say … Continued

Creating a Menopause-Friendly Salon Space: Our Top Tips

With many countries across the world experiencing an ageing population, now more than ever it’s important to understand how to service clients who are experiencing the effects of menopause or perimenopause in a respectful and informed manner. As service-based businesses, salons, spas, and clinics, can have a massive impact on how clients feel about their … Continued

The Phorest Ads Manager: What Makes it So Special?

An industry-first innovation and revolutionary marketing tool, the Phorest Ads Manager might just be your new best friend! Say goodbye to the guesswork of social media advertising. Phorest lets you focus on what you do best – running your salon and making your clients look and feel fabulous! The Phorest Ads Manager is the only … Continued

Phorest Reports. Now With More Dashboards for Even More Insight

This week we are winding down our coverage of the Summer Collection, but don’t worry if you feel you aren’t yet up to speed! The Summer Collection is the biggest drop of new features in Phorest history, and we aren’t done talking about them yet. So far, we’ve covered Phorest Ads Manager, PhorestGo 2.0, Expert Recommendations … Continued

Your Expertise. Our Tech. Give Your Clients a Premium Consultation.

As part of our ongoing Summer Collection, we wanted to design a feature that makes the consultation process easier, quicker, and safer for Phorest salons and clinics. Understanding the unique needs of medi-aesthetic professionals in particular, we are thrilled to introduce our latest innovation: Premium Consultations. Engage. Explain. Enhance. In any clinic or spa, client … Continued

Give Your Clients Product Recommendations from the Experts They Trust…You!

It’s week three of the biggest new feature release in Phorest history, the Phorest Summer Collection. Have you been following along? This week we will focus on Expert Recommendations, a tool that helps your team sell more retail, available on the new PhorestGo 2.0 app.  In a world as fast-paced as the hair and beauty industry, … Continued

You Asked. We Listened. Get Ready for PhorestGo 2.0

With the Summer Collection well underway, it’s time to get ready for our next launch; PhorestGo 2.0. Designed to be the ultimate companion for your salon team, we’ve revamped the PhorestGo app for better staff management, easier client communication, and more intuitive appointment booking.  Inspired by the feedback of hundreds of PhorestGo app users, PhorestGo … Continued