Where leaders love to learn

Celebrating Beyond Pride Month; Making Your Salon A Safer Space for The LGBTQIA+ Community All Year Round

Phorest has long celebrated and supported the LGBTQIA+ community within the salon industry and beyond. And taking the time to listen, reflect, elevate and support the experiences, voices, and contributions of this community is part of our ongoing commitment to inclusion and education. In the spirit of helping one another grow, we’ve compiled a collection … Continued

Stepping Back from Your Business: Finding Freedom and Focus

How do you step back from the business and experience the freedom you need to focus on business strategy and growth?  I remember asking myself this many times when I owned my skin and beauty clinic. I loved it like my baby. However, being stuck in the day-to-day operations can feel overwhelming and often like … Continued

How Software Can Bring Your Spa to The Next Level

As spa management technology becomes more advanced than ever before, it can be difficult to know what exactly your business needs. With almost two decades of experience in the industry, Phorest has learned from experience what kind of features really make a difference to spa businesses across the globe. Not to boast, but we are … Continued

5 Ways to Improve Your Salon’s Social Media Presence

In today’s digital world, your salon needs a social media presence. It doesn’t matter if you own a small local salon or a big multi-location business, being active on social media should be an essential part of your business marketing strategy.  One of the first things that people do when they hear about a new … Continued

Eco-Friendly Spa Management: Sustainable Practices for a Greener Business

As a spa business, you positively impact the health and well-being of your clients every single day; it’s your speciality. Does your ethos of wellness extend to our planet? We are currently in the middle of a serious climate crisis. Seas are rising, temperatures are increasing, and a massive 80% of natural disasters are being … Continued

Grow Your Salon Revenue With These Top Tips!

Want to boost your revenue this month? Here are some easy ways to get clients in; by using SMS and email campaigns, improving your Online Booking screen, and unleashing the potential of the powerful Client Reconnect tool! Whatever your situation, rest assured that Phorest has the tools to help you create new revenue streams. Superboost … Continued

The Return of the Salon Owners Summit: Your 2023 Recap

The hour has finally arrived at the Dublin Royal Convention Centre. After a morning of mingling, conference go-ers jostle their lanyards and fresh tote bags, finish up their last bites of breakfast and eagerly stream into the auditorium to find their seats. The murmur of the crowd swells into cheers and applause as Ronan Perceval, … Continued

Liz Earle MBE on Building a Brand – Salon Owners Summit Recap 2023

Liz Earle MBE delivered a fantastic talk on day two of the 2023 Salon Owners Summit – taking the audience through her impressive career to date as a journalist, researcher, TV presenter, founder and entrepreneur, and sharing her wisdom and learnings along the way on how she built her brand. Opening her talk, Liz spoke … Continued

Verna Wall & Rich Cullen on Success Stories from the Salon Floor – Salon Owners Summit 2023 Recap

For the past 12 months, Verna Wall, Rich Cullen and the Phorest Research Team have been on the road visiting salons and on Zoom, starting conversations with business owners all over the world. They have been looking at the data and asking questions, all with a simple motive–to find out what the best salons are … Continued