Where leaders love to learn

The Salon Owner’s Guide to Black Friday & Christmas

How prepared are you for Black Friday and Christmas? For most salon and spa businesses, these events signal the busiest, most chaotic time of the year and can feel daunting to plan ahead for; as if we haven’t had enough upheaval in the past few years! While a busy space combined with a full appointment … Continued

Make Sharper Decisions With Your Salon’s Data

No one knows more about your business than you do. However, being a business owner can be an all-consuming reality. Along with the mental load of your own daily to-do lists, you have to keep the big picture in the back of your mind.  Your thoughts drift between staff concerns and utility bills, to thinking … Continued

The Salon Owner’s Guide to Hiring & Staff Retention

Staff hiring and retention is one of the most pressing issues facing businesses in the professional beauty industry today. In the aftermath of the pandemic, which saw the emergence of flexible, remote work and a booming shadow economy, many beauty professionals are leaving employment in the salon behind and opting instead to work for themselves … Continued

Revolutionise Reception with PhorestGuest

When clients enter your salon, what’s their first impression? Are they greeted with a lengthy queue of waiting guests, or perhaps an empty, unmanned reception desk? Do you spend your days rushing back and forth from behind the chair to the reception desk in an attempt to check clients in and pay clients out while … Continued

Optimise Your Online Store with These New Features

The way that we shop is changing. In-person browsing is quickly being replaced by online shopping in all industries, giving consumers the option to purchase products from the comfort of their homes and have them delivered straight to their doors. Has your salon done anything to make the most of this? In our ever-changing, digital-first … Continued

The Salon Owner’s Guide to Generating More Profit

From the current cost of living crisis to the aftermath of the pandemic, being a business owner in today’s climate can feel unstable and frustrating. As consumers continue tightening their pockets, service-based businesses, especially those that are seen as “luxurious” like those in the salon industry, are worried about what the future looks like.  While … Continued

Survey: What Keeps Loyal Clients Coming Back to Your Salon?

No matter what section of the hair and beauty industry your salon falls into, or where you’re based in the world, loyal clients are vital for the success of your business. Unlike many other industries, where repeat customers can be beneficial but not necessary, the professional salon industry is built on client retention. Those loyal … Continued

Top Tips For Your (Online) Reputation: From Five-Year Client Experience Award Winners

We’ve asked 5-year winners of our prestigious Client Experience Award for their best tips to create the kind of exceptional customer experience that earns sparkling online reviews, keeps your clients loyal and attracts new ones.  These businesses have years of experience in consistently providing unparalleled customer service and building long-term relationships with clients. Take your … Continued

Leveraging The Client Experience Award To Increase Bookings

If you look closely at Phorest’s annual Client Experience Award, you’ll see that every year, it features the same line: “Our Clients Love us!” That’s because the Client Experience Award is different from other industry awards–the only judges are your clients, who “vote” by leaving you reviews throughout the year.   Phorest knows that there are … Continued