Where leaders love to learn

Keep Learning All Year Long: Black History Month in the Hair and Beauty Industry

The origin of Black History Month can be traced back to devoted historian Carter G. Woodson, who helped to initiate its first iteration–a week-long observance in 1915. His passion and efforts eventually led to the creation of Black History Month in 1976. And since then, every February, all over the United States (and now in … Continued

The Salon Owner’s Guide to Client Retention

Ever wish you could replicate your favourite clients and just have them visit your salon or spa over and over again? You know the ones we’re talking about; those who visit regularly, don’t mind paying full price for services, regularly try new products, and are, generally, a ray of sunshine to work with!  Loyal clients … Continued

Life On The Salon Floor: Using Treatcard to Increase Revenue & Client Loyalty

We all know how Phorest works, but how much do we know about the unique ways that its individual features are used by salons across the globe? My name is Niamh- I work as part of the Phorest Customer Support team and have over a decade of experience as a Salon Manager and Senior Beauty … Continued

5 Wellness Practises to Avoid Staff Burnout & Increase Satisfaction

Despite working in the business of wellness, the busy schedules of salon and spa professionals often leave little room for a proper work-life balance.  Amidst the chaos of working life and serving clients, it’s absolutely vital to make time for your staff’s health and well-being, especially after the holiday season’s overindulgence! Making time for genuine, … Continued

How To Be Fully Booked Thanks To Salon Client Retention

If your salon has a steady stream of loyal visitors coming through its door, you can probably stop continuously chasing new customers and focus a little more on your salon client retention rates. You’ve done all the hard work already! Plus, a mere 5% increase in client retention can boost profits by 25%. Huge isn’t … Continued

The Salon Owner’s Guide to Retail Sales

In research conducted by Phorest, it was revealed that 85% of salon clients said they would be interested, or very interested, in purchasing retail products from the salon they visit most frequently. Amazing, right? Despite this, the research further unveiled that only 28% of clients do actually purchase hair and beauty products from salons. Why … Continued

8 Tips To Raise Your Salon Prices Without Losing Clients

Over the last few decades, the price of living has gone up, and customers’ habits have changed. Despite this, in the hair and beauty industry, there’s still quite a bit of fear associated with raising prices. While price increases should be seen as a given for heightened reputation or enhanced service offerings, many still view … Continued

6 Organisation Tips To Streamline The Running Of Your Salon

How do you manage admin in your salon business? Are you a pro at filing and scheduling, or do you leave piles of paperwork to the side of your desk and hope, somehow, they’ll sort themselves out? Don’t worry; you’re not alone! In such a creative industry, many salon and spa owners dread the thought … Continued

10 Eco-Friendly Christmas Decoration Ideas for Your Salon this Year

Now that it’s officially December, the Christmas decorations start coming out in full force. And that one staff member who has been eagerly waiting to put on the Christmas playlist since early November finally gets their turn. If they haven’t started already, many salons and spas will be putting up trees, hoisting up the lights … Continued