Where leaders love to learn

Financial Help, New Income Ideas & Salvaging Your Christmas Rush This November

A Letter to Salon Owners facing a second COVID-19 Lockdown I hope you, your family and your business are doing okay through this very strange time. I wanted to reach out to let you know that Phorest remains open to you, not only as a software provider but in support throughout lockdown and beyond. I … Continued

Life Beyond COVID-19: You Have 3 Types Of Customers

With the threat of COVID-19 transmission still very much present in our communities, we are seeing a shift in consumers’ needs and the emergence of three main types of clients. In the hair and beauty industry, where people would have typically put a premium on convenience, skills, the provided experience and a sense of connection … Continued

Taking Control Of Your Colour Business With Vish

Ask any owner or manager of a hair salon about colour waste, and most will say it’s a nightmare — rightly so. Hair colour services bring in a wide range of unexpected situations. When errors happen, they quickly become costly. Something “as small as” unbalanced colour scales can have a colourist or assistant mix up … Continued

Digital Consultation Forms: A Step Closer To Your Safe & Paperless Salon

In the hair and beauty industry, consultations are paramount. While they help build relationships and trust, they also ensure risk assessments are done, provide essential information to therapists and stylists about the types of products and treatments that can be performed, and are an excellent resource for making recommendations and retailing products.

How To Maintain A Post-Lockdown, Top-Quality Salon Experience

The industry is likely never to go back to the way it operated before COVID-19. As salons and spas progressively reopen, they are also shaping a new normal. However, with social distancing protocols in place, maintaining an engaging customer experience might feel slightly challenging. From cleanliness procedures to booking appointments and selling retail, various processes … Continued

Get Your Copy: The Back In Business Playbook!

You should be proud! You’ve worked hard and made it through this far of the lockdown keeping your salon business alive while closed. Of course, the next step is getting back in business and we want to help make sure you accomplish this next step safely and successfully and reopen stronger than ever. Download your … Continued

Salons Reopening: Survey Reveals That Main Concern Is Safety Of Staff

For the past few months, salons around the world closed their doors to help manage and contain the COVID-19 pandemic. We are now starting to see hair, beauty, barber and spa businesses in various countries getting back in business as restrictions are lifted across Europe and the US.

The 3 Marketing Emails You’ll Need for A Successful Salon Reopening

There are many vital elements to consider when looking at reopening your salon. But let’s say that you have your new schedule organised, your new opening hours set and your health and hygiene plan ready to go. Now it’s time to look at how you are going to contact your clients and get them back through … Continued

Spread Joy & Generate Cash Flow With Online Gift Vouchers

A connection with a customer might start with something as simple as them watching an Instagram Live of yours, or noticing your shop front while strolling down the street… but it might also very well start with a gift voucher! And while vouchers are nothing new — the concept was invented in 1994 by Neiman Marcus — … Continued