Where leaders love to learn

The Very First Steps To Successful Salon Marketing Strategies

It’s all good and well to know the difference between traditional and digital marketing, but if you’re new to the whole ‘marketing world’, creating your salon’s first marketing strategy can feel like a daunting process. If you’ve ever asked yourself, “Where do I start, how often can I contact my clients and what are the … Continued

The True Costs Of Opening A Salon That Will Thrive

Opening a salon is exciting – especially if it’s your first – but it’s important to get it right from the very start. I’ve seen too many salons open up and be out of business within six months to a year because they hadn’t thought it through. It’s not enough to tell the world the … Continued

How To Get Your Salon Facebook Business Page To Rank High On Google

If you have a salon website (which you should), then you’re probably somewhat familiar with the term SEO. At the very least, you’ve probably heard it before. SEO stands for Search Engine Optimisation, and in a nutshell, is, as defined by Luke Fitzgerald (Digital SEO Analyst),” the process of getting traffic from the free, organic, or natural search … Continued

Get Your Copy: The Salon Owner’s Guide To GDPR eBook

If your salon is in Europe, you probably have been hearing the letters GDPR at events, online and all over the media. If you attended the Salon Owners Summit, you even attended a workshop delivered by Product Director, Paddy Monaghan, on the matter. But what is this new data legislation, the ‘General Data Protection Regulation,’ … Continued

Creative Mardi Gras And Valentine’s Day Salon Marketing Ideas

Hopefully, you had a great January, with ample time to review last year’s efforts and plan for this year. With a few key holidays coming around the corner in February and in March, we’re back at producing our marketing toolkits! We just couldn’t leave you without some Mardi Gras and Valentine’s Day salon marketing ideas!

Enter To Win A Salon Owners Summit 2018 Goodie Bag!

Our monthly giveaways are back and we’re taking it up a notch this year! The interest many have shown for the Polaroid Camera, for instance, has helped us see what style prize would really benefit you and your salon! First up, however, is our classic Salon Owners Summit 2018 Goodie Bag giveaway. Enter for a … Continued

8 Fantastic Ways To Boost Your Salon Profile

Thanks to Instagram’s rising popularity, we have in a way, created a new title for something that people have been doing forever. We called it “influencers”. But really, this job has been around for years, just not exactly in the way we’ve seen it rise with the likes of social media. The one thing that … Continued

Salon Owners Summit 2018 Recap: In Your Own Words

When I get to this day on the calendar, I know it’s going to be a good day. I know it’s about to be a time for looking up memories and fun times from the Salon Owners Summit and because of that, I can’t help but smile. So, just like last year, this Salon Owners Summit … Continued

Keeping Staff Engagement High In An Operational Industry

Flying back to London from the powerful Salon Owners Summit organised by Phorest, I feel focused and motivated about the year ahead. It’s been fascinating to hear stories from such great speakers. Believe me; you never stop learning. What an amazing day! The main elements of my talk were around staff engagement and given how … Continued