Where leaders love to learn

15 Spa Quotes To Use In Your Salon Marketing And Displays

If you’re quite active on Instagram, you probably know just how common inspirational quotes are on the platform. The truth is, they work. They never cease to get engagement. But this doesn’t just happen on Instagram: people simply love relating to positive statements! That’s also why many salons and spas these days will have light … Continued

Get Your Copy: The Salon Owner’s Email Marketing eBook

Email marketing is still considered one of the very best ways to engage and attract clients while also informing them of the latest deals, news & happenings of your salon. Email gives you the power to connect with customers in a much broader way. You can reach people on mobile, keep your clients informed, inspire … Continued

The 7 Wonders Of The Perfect Salon Phone Manner

You know the feeling. Calls are coming in, you’re running around trying to organise everybody (and everything!) while remaining as calm, friendly and professional as humanly possible. It’s a big ask! In fact, sometimes, it feels impossible. But you have to keep your composure because one slip or one bad phone call could be enough … Continued

Enter For A Chance To Win A Bundle Of Business Books!

It’s that time of the month again! Phorest Salon Software and the Phorest Blog are pleased to announce they’re giving away a bundle of three business books to 1 lucky winner from the industry – will it be you?

5 Ways A Brand New Salon Or Spa Can Look Established

There are many challenges to opening a new salon or spa. You need to put a competent team together, build a name for yourself, get your first clients and then build a loyal clientele… I mean, the list goes on. In fact, poor planning and preparation is part of why so many new businesses fail. A … Continued

How To Build Trust As A Leader In The Salon And Spa Industry

Leadership is a much-discussed topic. Throughout the years, I have read many books about it, attended seminars, listened to podcasts, etc. As I quickly realised that my team’s success is my success, I mainly just observed the leaders around me to understand how they built trust with their teams. It was easy to see that … Continued

7 Daily Habits Of Happy And Successful Salon Owners

I’ll admit it: I’m a sucker for those self-development meet pursuit of happiness fiction novels. In fact, I’ve just finished Paulo Coehlo’s “The Zahir” this week. You see, like many others before me, I often wonder what happiness is, when you know you’ve found it, and what you have to do to maintain it. Significant events such … Continued

Introducing Phorest Academy’s Salon Instagram Masterclass

If you keep up to date with Phorest Academy, then you might have already heard of our newest webinar… Introducing the Salon Instagram Masterclass! If not, well let’s start from the beginning. Phorest Academy is an educational hub full of hour-long webinars and masterclasses. Accessible from your phone or tablet (via GoToWebinar for Android & … Continued

Distilling Salons’ Business Performance Down To Two Numbers

As of June this year, I have now spent 15 years in the hair and beauty industry. It is hard to believe really – my entire professional life. A significant chunk of that time has been spent sitting in treatment rooms with salon owners talking about their business performance, or analysing rebooking rates of hair … Continued