Where leaders love to learn

What Types Of Salon Loyalty Programs Actually Add Value?

Guest Article by Justin Fiddy, Business Development Grow Team at Phorest Salon Software We’ve expressed this thought before, but salons and spas are nothing alike coffee shops… so why are so many acting as if they were? As Phorest’s content manager Chris Brennan stated once before: “A coffee shop and a salon are 2 very different creatures, … Continued

Salon Staff: Why You Need To Hire a Duck

Ducks. Graceful creatures that gently glide across tranquil waters. The funny thing about them though is that nobody sees the hard work done below the water’s surface. Phorest’s customer service crush, John DiJulius, talks about ducks in his Customer Service Revolution book. In his chain of hair and beauty salons, he has one simple demand for all salon … Continued

Phorest FM, The Salon Owner’s Podcast: We Want Your Feedback!

Welcome to Phorest FM: The Salon Owners Podcast. Every week, we work tirelessly to create the freshest, most impactful and easy-to-listen content. In a nutshell, the show rounds up our most recent salon owners marketing tips & tricks, all the latest in and around Phorest, and announces any upcoming Phorest Academy webinars. Produced every Monday morning … Continued

Get Your Copy: The Salon Owner’s First Steps To Online Reputation eBook

You know from your clients that you have an excellent in-store reputation, but do you know what they’re saying about you online? “The Salon Owner’s First Steps To Online Reputation Management” eBook hopes to be a helping hand in learning exactly how to take control of how clients treat, react and rate your business online. If … Continued

Marketing To Mature Hair And Beauty Clients In The Digital Age

I often get emails asking me how to get new clients, keep them coming back and fill empty spots in the agenda. And if there are quite a few methods to do so, there’s one opportunity we haven’t addressed yet on The Phorest Blog: marketing to mature hair and beauty clients. In this article, I’ll … Continued

Salon & Spa Hashtag Etiquette: The Do’s & Don’ts

When posting salon news, special offers and latest promotions on social media, one way to ensure that you reach a lively, chatty audience is to use hashtags. In fact, we have quite a few salon or spa hashtag ideas right here. But hashtags can be a touchy subject: there are a few etiquette rules that you … Continued

The Working Parent Blues, Or How To Work From Home With A Child

We’re going to kick off something a little different today! Over the past couple of years, I have had numerous requests to focus on an area of interest for so many professionals in the hair and beauty industry. And that is how to successfully balance being a working parent.

The Ins And Outs Of Selling More Retail

Let’s talk about Lisa, an award-winning stylist in a hair salon in Birmingham. She is passionate about hair, but there’s an elephant in the room. She hates selling retail because she says: “I’m just not a salesperson. I love to make people look and feel like a million dollars. Selling more retail is not what I’m about.”

5 Expert Tips For Improving Salon Team Morale And Overall Business

“How can I motivate my team?” This is possibly the most difficult question to answer without spending a little time with the team in question. And while there are a lot of articles on the internet about ways to deal with the new generations, the older generations sometimes also play a part in the equation. … Continued