Where leaders love to learn

Two Leading Salon Owners Set The Record Straight About Clients And Valentine’s Day

You’ve heard it before. “Oh dear, Valentine’s Day huh? More like Hallmark Day! If it’s not Christmas, it’s Mother’s Day, or Father’s Day. It’s never ending!”. Talking about the virtues of these marketing opportunities is easy. The reality, though, is that certain promotions and marketing ideas work for some salons while others, not so much. Connor Keppel, … Continued

The Easiest Method To Get More Salon Facebook Reviews

If you have attended Phorest Academy’s most recent webinar on Online Reputation, then you’ll have a better understanding of why taking control of how people treat, react and rate your business online is so important. The hour long masterclass also discussed techniques to get more reviews on different channels (Google, Yelp, etc.). What I want … Continued

How Salon Meetings Can Truly Help Motivate Your Team

Successful salon teams are the ones that make time for regular meetings- as teams and as individuals. However, finding the time to organise meetings can be difficult, sometimes making them scarce and disjointed. Communication within your salon or spa is one of the most important aspects of a smooth business operation. Let’s look at why it’s … Continued

Salon Owners Summit 2017 Recap: In Your Own Words

Now that the Salon Owners Summit is all wrapped up and you’ve all gone back with plenty of inspiration for the present year, we thought we’d make a Salon Owners Summit 2017 Recap. It was a truly inspiring and motivational day and we want to say thanks to all of you, without whom this event … Continued

5 Sure-Fire Ways To Lose Salon Fans On Facebook

You’ve spent the past couple of years slowly building a following of Facebook fans. You’ve seen your “likes” grow steadily week on week. Sometimes though, you notice that a few of those fans “unfollow” you. Often, we don’t question it. But what if it was something you did? Would you be self-aware enough to realise … Continued

15 Places To Eat While At The 2017 Salon Owners Summit

The 2017 Salon Owners Summit is less than a week away from kickoff! Are you as excited as we are? Up until now, we had released all the information about the speakers, announced the agenda and listed 15 things you can do while you’re in Dublin. One thing we hadn’t yet covered and were asked for, was some … Continued

How To Easily Review 12 Months Of Salon Marketing Efforts

Now that 2017 has officially kicked off, you’re probably thinking “out with the old, in with the new.” Don’t just yet! Before waving goodbye to 2016, I urge you to review your 2016 marketing strategy. This kind of retrospective will give you the massive insights you need to create and focus on a plan for this … Continued

How You Can Get 1,200 Salon Customers To Hate You (And Not Even Know About It)

I read a piece of research carried out recently by experts in Harvard Business School. Frankly, it scared me. After doing thousands of hours of research across small businesses, they discovered that only 4% of people who have a complaint or negative experience with a business will ever tell the business owner, staff member or … Continued

What Should Be Your Phorest Resolution In 2017?

New Year. The time in which a new calendar begins, prosecco flows, we reflect on the last 365 days and start planning for the next 365. In the salon and spa industries, New Year’s also marks the slowing down of the Xmas madness and finally a bit of time to catch your breath (or even simply … Continued