Where leaders love to learn

Get Ready For The Phorest Salon Owners Summit 2017!

Last year’s Summit was all about unlocking the key to “Creating a Magical Client Experience” and the feedback was great! Remember how we were telling you about how you shouldn’t miss out on the Salon Owners Summit 2017 Early Bird tickets? Well, the time has come to purchase them, as Phorest Salon Software are proud … Continued

How To Schedule Your Salon Weekly Instagram Posts

A few weeks ago, we published a post giving tips on how to create outstanding Instagram posts for your salon. We also asked you if you would like to see more posts on Instagram related apps you could use and the response looked like this (!!!!!) : Ask and you shall receive: today we’ll explain … Continued

How To Triumph Over Daily Salon Distractions

Looking at my content calendar this morning, it felt ironic to see that I was going to discuss overcoming salon distractions. I had already made two trips to the kitchen in less than 5 minutes; one for my coffee, the other for a spoon… Never had I been so focused. Or not. In a world that … Continued

3 Effective Rules To Create Outstanding Instagram Salon Posts

Chances are that like me, you have a soft spot for the way-too-cute-to-handle kitten and puppy pictures on Instagram… Right? Who can resist posting or liking them really… But is that beneficial for your Instagram salon posts?! Kittens might be absolutely fine for a personal profile, but you might want to look into developing a … Continued

Why The Olympics Are The Best Salon Campaign Opportunity This Year

You are looking for the next best salon campaign opportunity. Something to hook an offer on that will get your clients booking in and spending more. Why not go for gold using the 2016 Rio Olympics? By now, you must be thinking. ‘How do I manage mixing a giant summer sports competition with hair, beauty or … Continued

Jaw-Dropping UK Hair & Beauty Stats That You’re Not Going To Want To Miss!

2015 was one heck of a year for the hair and beauty industry! It feels like we are standing right at the edge of something special for this industry. There is a momentum that is launching so many salons and spas to prosperity. But we couldn’t really figure out if this momentum was real or … Continued

How To Ensure That Your Regular Clients Stay YOUR Regular Clients

Is one of your top clients due to book another appointment? What happens if she doesn’t call? Did you know that if your regular client doesn’t come in when they usually do, every week that passes by will radically increase the chances that they’ll book with another salon? That’s shocking isn’t it! And it’s something … Continued

How Damaging Can Your Salon Social Media Competitions Be?

Ah, the trusty salon social media competitions… What a great way to get a surge of new followers for your business page! They can be fun, they can be quick and they can really help get your name out there. However, the cons of salon social media competitions may just outweigh the pros. Don’t believe … Continued

Should Beauty Salons Use Staggered Pricing?

In our last article, we discussed how to make pricing irrelevant. Today, we are going to follow that up with a new type of payment model: Staggered pricing. This is something that the hairdressing industry have been doing it for years. Why not the beauty industry? If you have 2 therapists in your salon and … Continued