Where leaders love to learn

Salon Advice: Subtle Body Language Tips That Speak Volumes

Did you know that nearly every single movement we do is sending subconscious messages to people around us. It can be as large as crossing our arms or as subtle as a slight raise of the eyebrow. We have learned how to digest and understand the meaning behind these movements (many times we are not … Continued

You Are Not A Coffee Shop… So Why Are You Acting Like One?

Sounds harsh. It is a very fair statement though and believe it or not in most cases, loyalty schemes are actually losing salons money. Quite often I would ask the question, do you offer a loyalty scheme to your clients?

Your June Salon Marketing Ideas Inside

Is it June already!? Man, this year is flying by, isn’t it? Well, another month means another chance to try some new salon marketing ideas out and see if we can drive a few more fans into your business to help them look great and feel fantastic! So, I’ll cut to the chase today: Here … Continued

Award Winning Salons: We’ve Got an Update on the Client Experience Award

Did you receive a Phorest Client Experience award? If so, congratulations! This accolade was awarded based on your consistently high client reviews and you are amongst just over 2% of  salons in the UK and Ireland to have received it. We know how hard you work to create your award winning salons amazing client experience … Continued

ANNOUCEMENT: Launching the Phorest Client Experience Award

When it comes to marketing, one of the main points everyone always tries to get across is that they are the very best! The problem is, who wants to hear you say it? Wouldn’t it be far more powerful coming from your clients? Well, this is exactly what the Phorest Client Experience Award is about: incredibly influential … Continued

ANNOUNCEMENT: The Keynote Speaker for the Salon Owners Summit 2016 is…

For 9 years, we have been asking John DiJulius to come to Ireland or the UK to host an event with Phorest. Well, it’s finally happening. John is a best-selling author and THE authority on all things customer service. In fact he’s worked with Starbucks, UPS, Lexus, the Ritz-Carlton and a whole host of other world leading companies … Continued

How To Create & Promote Unparalleled Salon Client Testimonials

Word of mouth is still the absolute greatest way to acquire new and potential clients. But how can we control that word of mouth and make sure it reaches the right people? How about if we are the ones asking the questions? Client testimonials have been a go-to tactic for decades. But only now with … Continued

Don't Just Rent Fans On Social Media. Build YOUR Salon Email List Now

Over the past decade, social media has completely revolutionised every facet of business. Now companies of any size can start to build a fanbase from scratch. This has been particularly beneficial for local businesses such as salons and spas. The fact that you can gather thousands of people together and share your brand with them … Continued

So What's The Difference Between Salon Advertising & Marketing?

Marketing & Advertising: Two crucial aspects to the success of any business in any industry. But it is amazing how many entrepreneurs and salon owners actually get these two terms mixed up. So on today’s episode of the Salon Growth Series, we are going to investigate what the difference really is between Salon Marketing & … Continued