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Autumnal Marketing Tips for Your Salon, Clinic, or Spa

As summer (and the holiday tan!) starts to fade, the trees lose their leaves, and the days get shorter, things change in the professional hair and beauty industry. With clients returning from summer holidays and the festive season on the horizon, this time of year can be quieter for salons, clinics, and spas. However, this … Continued

What Would Stylists & Therapists Do With 25% More Tips?

Tipping in salons is more than just a transaction; it’s a gesture of gratitude. Clients often tip not just because they love the service but also because they value the relationship they’ve built with their stylist or therapist. It’s a way of saying, “Thank you for making me feel great today,” and it reflects the … Continued

Why Your Salon Needs a Tipping Policy and How to Create One

The Payment of Wages (Amendment) (Tips and Gratuities) Act 2022 brought into law some important guidelines for salon owners and protections for salon employees regarding tips.  According to research from Phorest, 62% of Irish salon owners still have not made any changes to ensure they are compliant with the Act. Part of the legislation makes … Continued

How an Accountant Can Help Your Salon Business

Running a successful salon, spa, or clinic business involves more than providing outstanding services to your clients. Behind the scenes, business owners often overlook the importance of solid financial management. This is where an accountant can step in, transforming your salon, clinic, or spa’s financial health and setting it up for growth and economic sustainability. … Continued

Christmas Miracles Are Made in August

You probably know someone who is already counting down the days to Christmas. We have to admit that we already have the Christmas season on our minds, too! After all, the festive season is one of the busiest and most lucrative times of the year for salons, aesthetic clinics, and spas. But the magic of … Continued

Welcome to The Pulse- Edition 1

Welcome to the first-ever edition of The Pulse, your monthly news round-up Powered by Phorest. We understand that it can be difficult to know where to look when it comes to business, industry, and salon software news, which is why we’ve put together this monthly newsletter complete with a few must-reads for you, all in … Continued

Going Above & Beyond: Small Customer Service Ideas That Make a Big Impact

Good customer service can go a long way with your clientele. 83% of people are willing to pay up to 16% more for better customer service. If that’s not impressive enough, a whopping 62% of clients say that great customer service and the relationship they have with their salons is what keeps them going back … Continued

The Benefits of Hiring In-House Staff for Salon Owners & Professionals

The salon industry is facing a staffing problem. With the emergence of a shadow economy and an appetite for more flexibility among salon professionals, business owners across the industry are finding it increasingly difficult to hire and retain high-performing teams. In an effort to adapt, many salon owners are presented with a difficult decision: whether … Continued

Create Memorable Moments With Salon Summer Marketing Ideas

How are you going to ensure that your marketing campaigns reach your clients this summer? By creating a marketing calendar with intention, you can make things easier for yourself while also attracting more clients to your business. With this in mind, we’ve rounded up some of our top tips to accurately target and market to … Continued