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Phorest FM, The Salon Owners Podcast: The Best Of 2019

6 min

For a couple of years now, December also means Spotify users, artists and podcasters get their “Spotify Wrapped” or year in review. This year on Phorest FM, we produced over 1.3K minutes of conversations over the course of 46 episodes and saw the biggest fan base originate from the United Kingdom and the Unites States. Based on what you’ve listened, here’s the best of 2019, or in other words, the 10 most popular and downloaded episodes of the year!

The Best Of 2019’s Episodes On Phorest FM, The Salon Owners Podcast

Before you jump into the countdown, just another quick reminder about where you can find and subscribe to the show:

We hope to see you join us in 2020, enjoy!

10. Episode 130: Sean O’Sullivan On Setting & Managing Salon Staff Targets

Sean O'Sullivan, Phorest FM Episode 130

Released on August 19, 2019 (485+ downloads)

Synopsis: While some are born to take on challenges and go for gold at every given opportunity, most people will do their best to perform but need guidance and defined goals. Despite this well-known fact, staff targets get a bad rap: they don’t work, or they’re too much effort to manage. Even from the employee’s perspective, there’s often a pushback. A shift in how to approach them can solve all of that. If what you’re saying to your staff looks anything like this: “I need you to do this and reach these numbers by x, without any support whatsoever,” it’s no wonder things aren’t working.

Featuring Sean O’Sullivan (Phorest Education Manager), that week’s episode focused on all things staff targets: how to set and manage them, get employee buy-in as well as encourage team collaboration.

Listen to the episode and follow along with the transcript here.

9. Episode 117: Emma Simmons On Teamwork As A Key Factor For Success In Salon 54’s #30Days2Grow Results

Emma Simmons, Phorest FM Episode 117

Released on May 20, 2019 (495+ downloads)

Synopsis: On the show that week, Killian and Zoe discussed the power of teamwork with Emma Simmons, owner of multi-award winning Salon 54 in Thirsk, North Yorkshire, UK. Taking part in the #30Days2Grow salon challenge both in 2018 and 2019, Emma was amazed by this year’s increased results. This episode looks into the team’s accomplishments, figures, success factors and key takeaways.

#30Days2Grow is a fun and unique challenge designed to help salons build team spirit and grow revenue. Every day for 30 days, starting on April 1st, participants were provided with impactful, yet easy-to-execute challenges that helped them put their brand at the forefront of their clients’ minds. 

Listen to the episode and follow along with the transcript here.

8. Episode 103: Phil Jackson On Using Facebook Messenger To Drive Conversations With Salon Clients

Phil Jackson, Phorest FM Episode 103

Released on February 4, 2019 (500+ downloads)

Synopsis: It was the year 2008 when Facebook introduced instant messaging. Today, 60 million businesses use Facebook Messenger to connect with their clients and potential clients in a much more personable way. In fact, it is said that monthly, 8 million messages are exchanged between users and businesses on the feature. How can salons take advantage of Messenger? Why is it now another business essential?

To discuss the topic, Killian & Zoe welcomed back award-winning salon owner, industry mentor, speaker and author of The Hairy Book of Email Phil Jackson.

Listen to the episode and follow along with the transcript here.

7. Episode 116: Jay Williams On The Difference Between Satisfied & Loyal Clients, And Why It Matters

Jay Williams, Phorest FM Episode 116

Released on May 13, 2019 (500+ downloads)

Synopsis: When we frame an idea, a problem, or an opportunity, we are choosing our perspective. Look at a “glass as half-empty,” and we start conserving and protecting. Seeing the same glass as “half-full” and opportunity and growth emerge. Our thinking shifts simply by how we choose to look at or “frame” something. Jay Williams’s latest video series “Eat This, Not That…The Better Choices Better Leaders Make” is essentially a guide to reframing our perspective on various concepts and situations.

Discussing a topic from his series, this episode focused on satisfaction and loyalty: what makes both concepts different, why it matters and most importantly, what makes loyalty more valuable in the long run.

Listen to the episode and follow along with the transcript here.

6. Episode 104: Sinead Carroll & Jay Williams On The Salon Owners Summit Roadshow, Building Trust & Leaving Your Mark

Sinead Carroll & Jay Williams, Phorest FM Episode 104

Released on February 11, 2019 (510+ downloads)

Synopsis: Known as one of the most prestigious and talked about events in the hair & beauty industry in Europe, the Salon Owners Summit left its home in Dublin in April to embark on its first roadshow… Destination: Chicago! The objective? To bring salon owners and their teams together with the greatest minds in the world in business, customer service, marketing and management.

To discuss the reasons behind the tour, the logistics and lineup, this episode welcomed regular contributor Sinead Carroll and Jay Williams, a 25 year veteran of the Salon Industry, author, educator and speaker at the Salon Owners Summit Roadshow stop in Chicago.

Listen to the episode and follow along with the transcript here.

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5. Episode 126: Billy Rickman On The Mindset Of The New Age Salonpreneur

Billy Rickman, Phorest FM Episode 126

Released on July 22, 2019 (515+ downloads) 

Synopsis: You have two salon owners. One who works 40 hrs/week in the salon, servicing clients, trying to look after the team as well as all the other internal operations. She’s tired, stressed & frustrated by the slow growth and always running flat out just to stay ahead. The other salon owner works 40 hrs/week on the business, but away from the salon. She is motivated each day by the results she is seeing from driving people into the business and having happy and motivated staff.

Fundamentally, why are their results so different? And more importantly, which one of the two types of owners are you? Featuring Australia-based business coach Billy Rickman, also the franchisor of XY Skin and Body Specialists and founder of SalonGrowthCon, this episode explored the future of salon ownership. Be ready for a pinch of tough love and a shift in mindset.

Listen to the episode and follow along with the transcript here.

4. Episode 112: Steve Gomez On Interdependent Leadership & Holding Empowering Meetings

Steve Gomez, Phorest FM Episode 112

Released on April 15, 2019 (550+ downloads)

Synopsis: Steve Gomez is recognised as one of the top business systems experts in the beauty and wellness industry. With over 24 years of business coaching experience combined with a background in marketing, communication and operations, he has personally supported hundreds of salons and spa businesses throughout his career. On this episode, he’s got one simple goal: to make every staff, salon owner and leader feel empowered by the meetings they attend and hold.

Listen to the episode and follow along with the transcript here.

3. Episode 107: Steve Gomez On Listening To What Your Salon’s Numbers Are Telling You & Coaching Accordingly

Steve Gomez, Phorest FM Episode 107

Released on March 11, 2019 (560+ downloads)

Synopsis: As a coach, Steve Gomez supports salon professionals to create breakthrough results when it comes to growing their sales, client base and profits. To do this, he is committed to helping the industry recognise that how you view yourself and your business more often than not dictates personal and professional results. On this episode, he discussed interdependent leadership and how to put emotions aside to coach based on data-backed decisions.

Listen to the episode and follow along with the transcript here.

2. Episode 129: Tamara Shaw On The 7 Steps Of Highly Effective Salon & Spa Customer Journeys

Tamara Shaw, Phorest FM Episode 129

Released on August 8, 2019 (570+ downloads)

Synopsis: If you were asked to detail the seven crucial steps in a salon or spa’s customer journey, would you be able to nail all of them down? Are you solely focused on the quality of your treatments and services? Taking clients through a journey enriches their relationships with your brand while providing a safe space for you and your clients to discuss their worries and come up with tailored solutions. Optimising this can often make the difference between your salon or spa and the one across the street.

Featuring Beaute Industrie’s Founding Director & Community Creator Tamara Shaw, this episode explored what successful customer journeys are made of, other than being a planned combination of activities, preferences and paths a client can take within your business.

Listen to the episode and follow along with the transcript here.

1. Episode 108: Ryan Power On Using The Blurred Lines Between Personal & Business Personas As A Marketing Advantage

Ryan Power, Phorest FM Episode 108

Released on March 18, 2019 (700+ downloads)

Synopsis: Just as the world wide web celebrates its 30th birthday, we, as users, are becoming more aware of online privacy. We’re also increasingly wary of the impact that social media can have on our professional lives. But the reality is, the lines between online personal and professional personas have never been so blurred, which is causing a lot of headaches in the entrepreneurial world. As a small business owner, can you use those blurred lines to your advantage?

To discuss the matter and some specific Facebook salon/spa marketing tactics, this episode featured UK-based coach, speaker, author and co-founder of Salonology, Ryan Power.

Listen to the episode and follow along with the transcript here.

Catch you all again for the start of Phorest FM’s fourth season, kicking off on January 13th, 2020! Subscribe today so you don’t miss the first episode of the new year!

Got feedback? Let us know either in the comments below or tweet us @ThePhorestWord! (Pssst! We’re on Instagram too!)

Thanks for reading! #LetsGrow

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