Salon Marketing Strategies: Phorest Launches Before & After Photos!

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When we first started investigating just how crucial salon before & after photos were to salon owners, we heard all kinds of stories. We found out that most kept some sort of database to be able to show clients past styles and treatments. Well, that is a thing of the past now! We’re delighted to introduce you to Phorest Go App’s brand new feature: The Before & After Photos! A true game changer in terms of salon marketing strategies.

Just like a portfolio, Before & After photos are one the most powerful salon marketing strategies. They allow you to display your craft through demonstration and draw in bookings. Your followers and potential customers get to view your skillsets before their appointment, making them feel more secure and aware of what they’re getting into.

Now you’ll want to make sure you produce the best Before & After photos possible. And happy days, we can help you with that! Simply check our guide to Taking The Perfect Salon Photos and our Top Tips for Producing and Promoting Amazing Salon Before and After Photos and start testing Phorest’s new photo feature today!

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Why you should be excited about this feature!

Before & After photos on the Phorest Go App on iPhone & iPad allows you to:

> Scroll through previous appointments and see the pictures from those bookings

> Take pictures directly through the app

> Upload any image stored on your device

> Choose and arrange your photos to create collages within the app

> Share your Before & After photos to Facebook, Instagram, Twitter and Snapchat

> Add a caption to your post

> Assign a profile picture to client cards (makes recognising your customer walking through the door so much easier)

 

So there you have it. The reality is that Facebook, Instagram, Twitter and Snapchat are part of the future when it comes to online salon marketing strategies. And with Phorest’s Before & After Photos, you quickly create great client experience moments in person AND online!

Watch the video below for a walkthrough of our most recent addition to your Phorest integrated salon marketing strategies!

 

Want to try it out? It’s already live!

Click on your Phorest Go App today and test it out!

If you need any further information, don’t hesitate to contact us on marketing@phorest.com, and if you wish to learn more about photography lighting styles that are easy to reproduce in your salon, check out one of our latest photo how-to guides, right here.

Are you not a Phorest client? Find out all the other ways we can help you grow your salon!

Thanks for reading,

#LetsGrow