Where leaders love to learn

Cut the Chaos: Why Resilient Irish Hair Salons Are Tightening What They Can Control, and Quietly Strengthening What Supports Them

For many Irish hair salon owners, running a business today means adapting to rising operating costs, growing payroll expenses and ongoing regulatory change. Despite optimism within the small business community, a large proportion of salons say recent fiscal measures have not materially eased cost pressures, and many expect to adjust pricing or tighten margins as … Continued

Beating the January Slump: Using OBM to Drive Bookings & Boost Visibility

For most businesses in the professional hair and beauty industry, January marks the quietest month of the year. While this seasonal slowdown is predictable, it doesn’t have to be inevitable. That’s where Phorest’s On Behalf Marketing (OBM) solution comes in. OBM helps salons maintain consistent marketing visibility and steady bookings throughout the year, without relying … Continued

How to Build Trust and Credibility on Social Media as a Medi-Aesthetic Clinic

Long gone are the days when social media was an optional extra to promote your medi-aesthetic clinic. Now, if you aren’t utilising the power of social platforms, you are automatically putting your business on the back foot of your competitors. The good news? You don’t need high-budget videos or millions of followers to build credibility. … Continued

What Quality Assurance Really Means for Your Spa, Clinic, and Salon Software

A peek behind the curtain: how rigorous testing ensures reliability, data safety, and smooth day-to-day operations for busy salons, spas, and clinics. “In a salon, clinic, or spa, confidence begins in the mirror — but it’s sustained by the systems you can trust behind the scenes.” The usual rhythm of a busy salon, spa, or … Continued

Unlock Your Salon, Spa, or Clinic’s Potential with Phorest Ads Manager

Ready to transform interest into confirmed bookings and grow your salon, clinic or spa? Phorest Ads Manager is your revolutionary tool for social media advertising, designed to effortlessly connect your services with the right audience. More than just an ad platform, it’s your dedicated growth partner, streamlining ad creation and client targeting. What truly sets Phorest Ads Manager apart … Continued

Partnership Marketing: The Strategy Every Hair, Beauty & Aesthetics Business Needs 

In the professional hair and beauty industry, great relationships have always been at the heart of success. Today, those relationships are going beyond the chair and treatment room, expanding into the ways that salons, clinics, and spas market themselves.  In the age of information overload, consumers are bombarded with advertising, and traditional marketing struggles to … Continued

Celebrating 10 Years of the Phorest Client Experience Awards

What started as a simple idea has become a global celebration. The Phorest Client Experience Awards recognises the salons, spas, and clinics that go above and beyond to deliver exceptional client care. And as we mark the 10th anniversary of the awards, we are looking back at the journey from the perspective of Shauna Grace, … Continued

Motivating Teams: Leading with Passion, Vulnerability, and Vision

As a salon and spa owner, I know that great results start with a motivated and inspired team. In today’s world, keeping a team engaged is more challenging than ever, but I’ve learned that when we cultivate a culture of fun, transparency, vulnerability, and open communication, anything is possible. At Soleil Salon & Spa, we’ve … Continued

5 Med Spa Metrics That Matter

Tracking KPIs in the medi-aesthetic industry can be daunting, especially when there are many different metrics to keep an eye on. With so much data at your fingertips, it’s easy to feel overwhelmed about which numbers actually matter and which strategies will truly have an impact. In this practical guide, we’ll cover 5 key metrics … Continued