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The Phorest Hot Seat Salon Video Series Ep 2: Ellen Kavanagh of Waxperts

Date posted: 27/07/2014

Posted by Ronan Perceval

Posted by: Ronan Perceval, Founder & CEO

 

For our second episode in The Phorest Hot Seat salon video series, we had the pleasure of interviewing the award-winning co-founder of Waxperts, Ellen Kavanagh.

Ellen recently won a prestigious award for their very first retail product called Waxperts Wax.

In this episode we get the low down on how Ellen first got out of her column to become a successful Salontrepreneur and retailer. As well as that, we get some insights into how she hires her amazing staff!

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Phorest eBook: The Salon Owners Ultimate Guide To Twitter

Hair and Beauty > marketing tips > social media > twitter

New Phorest eBook: The Salon Owners Ultimate Guide To Twitter

Date posted: 23/07/2014

Posted by

We’ve done it again! After the success of our other eBooks (Retention Marketing: My New Clients Are So Last Season and The Salon Owners Ultimate Guide To Facebook), we here in Phorest Salon Software thought it would be a great idea to write another one, this time dedicated entirely to Twitter – voila: ‘The Salon Owner’s Ultimate Guide to Twitter’.  Continue reading

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Barry Quinn > beauty > beauty salon > beauty salons > Blog > Charity > hair > Hair and Beauty > hair salon > hair salons > Hairdressing > helpful tips > Marketing > marketing ideas for salons > marketing tips > promotion > promotions > Retention Marketing > salon > salon events > salon exposure > salon ideas > salon marketing > Seasonal Promotions > tips > tips & tricks > Tips and Tricks > treat card > treatcard > vouchers

4 ‘National Blow Dry Day’ Marketing Ideas

Date posted: 20/07/2014

Posted by

Posted by: Barry Quinn – Loyalty Manager, Phorest Salon Software

 

The time is nearly upon us! Yep, in just over a week, we celebrate National Blow Dry Day!

Okay, so it’s a pretty odd thing to be celebrating, right? But nevertheless, it has become a thing. So the big question is: How can we capitalise on it?

Well, we were kicking some ideas around the office, and we came up with a couple of ideas that might help you get more clients through your doors.

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beauty salon > hair salon > salon > salon atmosphere > salon owners > social media > Social Networks > Uncategorized

The Perfect Spotify Salon Playlist

Date posted: 16/07/2014

Posted by

Posted by: Chris Brennan, Marketing Team

 

Phorest Salon Software has been chatting recently with salon and spa owners about the kinds of music they play for their clients and if they have a salon playlist.  Some said they liked classical music, some said they liked to play the radio, some even said they prefer no music at all!

But overall we found a lot of similar bands and artists names kept popping up.  And it got us thinking: why don’t we put together a cool summer playlist of the songs we were talking about.  A salon summer hitlist!

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Simon Lotinga > successful salon > Thriving Salon

Cut Costs in Your Salon or Get More Clients – Which Works Best?

Date posted: 10/07/2014

Posted by

Posted by: Simon Lotinga, Salon Consultant and Author

 

I was talking recently to an accountant who does the books for his wife’s salon. During our chat, we discussed their urgent need to improve profits, so I asked him; “What’s the single most effective thing you could do to quickly grow your profits?”

Because of his profession I was sure he’d know the answer, but I was wrong because he said “we’ll have to find some new clients.”

 

THIS IS THE WRONG ANSWER…

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