I’m sure you have heard the saying ‘information is power’. This is especially true when it comes to technology. The more you put in the more you get back!
The Salon Client Card is your most vital tool in capturing this information but it is unfortunately one of the most under-utilised resources in many salons. Why is it so important? Well, simply put, the more information you have, the more targeted and powerful your marketing is.
You may feel it’s a bit of a trade-off. More information is great but is it at the annoyance of the client? If done right, absolutely not. Here are the key bits of information you should be looking for if you want to get people in more often, spending more.
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