I hosted, for the first time, the Phorest Academy ‘Introduction To Snapchat’ webinar a few days ago, and to my great surprise, more than 75% of the attendees had previously used Snapchat – even if just for personal use. Hence, I spent less time explaining how to set the app up and more time on Snapchat’s underlying opportunities; because if Snapchat is one of the many salon video marketing platforms out there, it certainly isn’t the only one. Which brings me to this one question I was asked during my presentation: “How does Snapchat compare to Facebook Live and Instagram Stories?”
I answered this question by email as a follow-up to the webinar. I got so caught up in explaining the differences I figured everyone could benefit from the answer. Building brand awareness is something you need to work on every day. So the question is: Should you try a new platform, or stick to those you know?
Grow Your Client List Like Never Before!
Subscribe to our blog and get your brand new 'Salon Owner's Ultimate Guide To Facebook' eBook absolutely free!