In 2015, results from a study made by technology giant Microsoft revealed humans have shorter attention spans than goldfish. Yes, you read that right. While goldfish are believed to have a 9-second attention span, we have fallen from 12 seconds in 2000 to 8 seconds, 15 years later. Over a decade of digital screens and lifestyles. Keep this in mind when you create your next salon visual marketing campaign: you’ve got one chance to catch your viewer’s attention before they click on something else. Will you hit or miss? The power is in the visuals.
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