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Marketing > marketing plan > marketing. Simon Lotinga > Uncategorized

WHY Should Your Clients ‘Care’ About Your Salon Brand?

Date posted: 29/10/2014

Posted by Simon Lotinga

Posted by: Simon Lotinga

There’s a reason why many salon owners with a great location, a beautiful salon and high standards of service, look like they’ve got it all together but get stuck when it comes to making their marketing work.

They struggle to explain what’s unique about what they do and why it should matter to their customers.

So they end up sounding the same as the salons around them. When you sound the same your message gets lost in the noise and customers will make their choice based on price or convenience. Decisions made on this basis will NEVER create the long-term, loyal, raving  fans/customers that are the bedrock of every successful salon.

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Salon-Blog-topics

Blog > helpful tips

Start Your Business Blog Off Right – The Very Best Salon Blog Topics

Date posted: 24/10/2014

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Posted by: Connor Keppel, Marketing Manager, Phorest Salon Software

So after the phenomenal response to our recent article ‘7 Reasons Why You Should Kickstart Your Very Own Salon Blog’ we realised that this is an important subject for you guys.

Starting a blog is by no means an easy task. However, the rewards can be amazing if you stay committed.

One of the questions we were sent by a number of readers concerned salon blog topics you could write about. We thought that this would make a pretty good follow up to the kick-starter post.

Without further ado, here are some great salon blog topic ideas that will help get your future business blog off the ground!

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beauty salons > hair salon

Here Is Your Ultimate Salon Halloween Playlist

Date posted: 19/10/2014

Posted by

Posted by: Chris Brennan, Social Media & Content Marketing Executive

Halloween is right around the corner. Many salons & spas are starting to get into the spirit by putting up some frightfully fancy decorations, painting their windows and even putting on some Halloween inspired CDs (yes, remember those?).

After the great success of our last Salon Spotify Playlist we have received a few requests to put together a ‘spooktacular’ Halloween playlist that you guys can put on to get clients into the right mood for their Fright Night celebrations.

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Marketing > marketing tips

Great Hair Removal Marketing Campaign Ideas

Date posted: 16/10/2014

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Posted by: Chris Brennan, Social Media & Content Marketing Executive

We were recently asked by one of our clients if we could assist them with putting together a couple of hair removal marketing ideas that centre around more humourous strategies.

We thought that this might actually make for a good article! It is always a good idea to take a healthy look at how your campaigns are run. Sometimes a little dose of humour can make all the difference in the world and ignite a smile that generates real brand-loyalty.

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Blog > Marketing

7 Reasons Why You Should Kickstart Your Very Own Salon Blog

Date posted: 13/10/2014

Posted by

Posted by: Connor Keppel, Marketing Manager, Phorest Salon Software

I’m going to assume that if you are reading this article, then it is safe to say that you are curious about blogging and what is has to offer. Have you ever thought about starting your very own salon blog aimed at your clients and potential clients?

It may be a bit of a commitment setting one up. But if done correctly, after a few months, you should start to see your fan-base (and in-turn your client base) grow and it will have a real impact on your salon’s growth.

However, if you are still on the fence about whether or not a salon blog is right for your business, here are a few points that might just help you make that final decision.

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Marketing > marketing plan > marketing tips > Uncategorized

The Absolute Best Outside-The-Box Salon Marketing Methods

Date posted: 12/10/2014

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Posted by: Chris Brennan, Social Media & Content Marketing Executive

With the competition stronger than ever, it really is crucial to ensure that your brand remains in the minds of your current and potential clients. And one way of doing that is through unique and memorable advertising campaigns. One style that has proven to be very effective is called Ambient Marketing (or Guerrilla Marketing).

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