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beauty salon > beauty salon coaching

(VIDEO) Phorest Hot Seat – Susan Routledge Reveals ‘How to Get Out of Your Column’

Date posted: 15/04/2014

Posted by Ronan Perceval

 

Posted by: Ronan Perceval, Founder and CEO, Phorest

 

A couple of weeks ago, we had the pleasure of catching up with our dear client Susan Routledge here in the Phorest HQ. As some of you will know, Susan started out 25 years ago with a small salon in the North East of England and that has built up into an award winning business. In the last number of years she has spent more time coaching other salon owners and has just written a fantastic book called the ‘Little Book of Client Retention.’ (keep reading for your chance to win a copy)

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The Little Book of Client Retention
Caroline Quinlan, Phorest

business coaching > business coaching advice

Work it out – what’s the most you can earn without expanding your salon?

Date posted: 08/04/2014

Posted by

 

Post by: Caroline Quinlan, Head Trainer Phorest

The problem with ambition sometimes, is that we only think about the end-goal. The Range Rover and country mansion and chain of award-winning salons. And that’s great, but you have to figure out how to get there. You need to set measurable realistic goals that you can work towards.

Do you know your maximum business potential figure? Or as I like to call it the ‘dream figure’. What I’m really asking you here is, ‘What’s the most you are capable of earning right now without expanding your salon?’. If you can make the most of what you have now, then moving onto the next stage is easier and it will certainly feel more achievable.

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Elaje Hair and Beauty Salon App

Apps > iphone > mobile > mobile websites > online booking > social media > website

Why do I need an App if I already have a Website? #4 is a real wake-up call!

Date posted: 27/03/2014

Posted by

 

Written by: Ronan Perceval, Phorest Founder and CEO

 

For me, the biggest marketing change for salons in the last decade has not been social media, deal sites, apps or online bookings – it’s been all of them combined!

A website was the first step online; then came social media; then mobile and apps, and yet, not one of them has replaced the other. So… you’d be right to ask, Why do I need an App if I have a website? Can’t they just use that instead?”

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Greg Clarke pictured here with his wife, Alison is a 30 year veteran in the industry

client management > Coaching > communication > customer source > hair > hair salon > inspiration

Are people not taking you seriously because you’re a hairdresser?

Date posted: 25/03/2014

Posted by

 

Written by: Greg Clarke (pictured above with his wife Alison) is a 30 year hair industry veteran and is Founder of both Collage Hair Group and We Love Salons product distribution.

Are people not taking you seriously because you’re a hairdresser?

I recently hosted a business and practical skills hair seminar in Dublin. I was blown away by one thought brought to the table by Debbie Digby-Smith, a presenter on the day who owns  and runs six salons all over the UK.

“Guys, we do not have a good public image. No. I’m not talking about your clothes or your hair, I’m talking about what people think of us. Do you honestly feel we’re taken seriously as hairdressers?”. Silence fell on the room. Then one lady brought a reality to the table. “I became a hairdresser  because I hated school and felt like it was the only option for me out there.”

Debbie went on to ask a question that almost made me hide under the table…

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Antonia Mariconda

beauty salon coaching > beauty salon marketing > Blog > marketing tips > social media

Award-winning Beauty Blogger and TV Presenter Antonia Mariconda reveals how salon owners can grab her attention and get publicity.

Date posted: 19/03/2014

Posted by

 

Posted by: Connor Keppel, Marketing Manager

Award-winning beauty blogger, and Sky’s Fitness and Beauty TV presenter, Antonia Mariconda, a.k.a the cosmedic coach recently gave the marketing team in Phorest a few minutes of her precious time. In addition to blogging and media work, Antonia is a strong campaigner for safety in beauty and cosmetic surgery.

We wanted to pick her brains (and beauty of course!) on how salon owners can grab the attention of an award-winning blogger like her to get amazing brand-awareness and exposure.

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Children-and-Family-Carousel

Awards > Competitions > new client > New Year > offers > youtube

Video: Phorest is Celebrating 10 Years in Business Today by Helping Children in Need

Date posted: 13/03/2014

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March 2014 is a very special month for the team at Phorest. We’re ten. And ten is a big birthday. It is double digits after all!

Rather than throw some lavish party or bash we want to put others first. We want to help out two causes that are really close to the hearts of our teams here in the UK and Ireland – Ormond Street Children’s Hospital in London and Crumlin Children’s Hospital in Dublin.

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