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salon > salon ideas

The Absolute Best Salon DIY Decor Ideas From Around The World – Fantastic Read!

Date posted: 23/11/2014

Posted by Chris Brennan

Posted by: Chris Brennan, Social Media & Content Marketing Executive, Phorest Salon Software

Have you ever heard of up-cycling? It’s the process of taking old (and seemingly useless) items and finding a brand new purpose for them. Over the past few years, up-cycling has become a huge trend. So much so, that companies from a variety of different industries have started re-purposing old material to make some amazing art, furniture and decorations.

Out of all of these industries, the area where this trend seems to fit best is actually in the hair and beauty sector. Many salon owners have taken to flexing their salon DIY skills and creating some eye-catching and amazing-looking additions to their business.

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facebook-marketing-for-salons

facebook > Marketing

Facebook Marketing For Salons – Should You Be Boosting Your Posts?

Date posted: 20/11/2014

Posted by

Posted by: Connor Keppel, Marketing Manager, Phorest Salon Software

Facebook marketing -  we’ve all been there. You take the time and effort to set up a Facebook page, you manage to build a healthy fan following, and yet your daily posts don’t seem to be reaching your audience the way you thought they would

This is where most companies find themselves when looking at Facebook marketing. Boosting a post can really help clients see what you have to say, but is this right for you?

Facebook – They make Their money From Advertising. Never Forget That.

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salon-christmas-sms-template

Christmas > SMS

The Perfect 2014 Salon Christmas SMS Template Ideas

Date posted: 18/11/2014

Posted by

Posted by: Lydia Foley, TreatCard & Development Executive, Phorest Grow Team

With the holiday season officially in full swing, it is time to start implementing your Christmas SMS strategy.  One of the most effective methods for getting clients in your door is by using Christmas SMS messages.

To this day, SMS has been the go-to tactic for small business owners during high volume market seasons. This is due to the instant & personalised method of message delivery that comes with text message marketing.

In comparison to all other forms of marketing, SMS has by far the most successful open rates of them all: in-or-around 99%! That kind of open rate hasn’t been achieved with email since about 1990…

It’s a fact that the vast majority of your clients are going to open your Christmas SMS messages. But what are they going to read? What will drive them through your business doors over the next crucial weeks?

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Christmas > christmas planning > facebook

FREE Salon Christmas Graphics For Your Facebook Page (or Twitter account)

Date posted: 16/11/2014

Posted by

Posted by: Chris Brennan, Social Media & Content Marketing Executive, Phorest Salon Software

Christmas is always such an amazing time for business. With everyone out to look their very best for the holidays, it is a great opportunity to put your best ‘brand’  foot forward and gain the attention you deserve.

One great way to remain top-of-mind is by updating clients about your business on Facebook. However, there are better ways than just a couple of words that say “Visit us today”.

These days, people need something a little more flashy to actually notice your posts on social media. That is where quality graphics come into play.

So, for our latest article, I have whipped together a collection of salon Christmas graphics and posters, for you to save and post to your Facebook or Twitter accounts. You could even print and stick them up in your business.

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Niall-Harbison

salon > salon consulting > salon events

VIDEO – Salon Summit Speaker Spotlight: Niall Harbison

Date posted: 11/11/2014

Posted by

 

Posted by: Alex Quinn, Phorest Events Team

 

If you have ever had the pleasure of meeting Niall Harbison you will know how down-to-earth he is. However, his modest nature is certainly not reflected in his astonishing achievements.

Niall started out his career as a chef and worked his way up to being a personal chef for Paul Allen (billionaire Co-founder of Microsoft) before getting into marketing and social media. Since the recent sale of one of his first companies (a social media agency called ‘Simply Zesty’ ) for millions to U.T.V.,  he has founded a food blog and food company called Lovin’ Dublin and an imagery company targeted at journalists called PicStash that has raised almost £500,000 in investment.  He also recently became a best seller with his first book Get Sh*t Done!
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Movember-Marketing-Ideas

Marketing > marketing tips

How Movember Marketing Can Help Your Salon

Date posted: 09/11/2014

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Posted by: Connor Keppel, Marketing Manager, Phorest Salon Software

So November is officially upon us. That means that it is now time for men of all shapes and sizes to start sprouting those nose caterpillars once again to raise awareness for prostate cancer by taking part in Movember.

Over the past few years, this annual event has grown rapidly, as more and more men transform from clean shaven to moustachioed, all for a noble cause.

Due to the popularity of this event, many barbershops have found that an excellent marketing opportunity has arisen. In turn, Movember marketing has become quite a lucrative thing for many barbers and male grooming businesses.

But why should the boys have all the fun!

How about we find a way to include salons into this mix, with a little canny Movember marketing of your own.

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