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beauty salons > salon owners

7 Books That Give a Totally Different Type of Salon Education

Date posted: 17/12/2014

Posted by Connor Keppel

 

Posted by: Connor Keppel, Marketing Manager, Phorest

When people think about education, they usually think of classrooms, expensive fees and stressful exams.  However, some of the greatest information, skills and thoughts on how to work in or run a salon/small business are to be found on the pages of books that anyone can buy (sometimes for less than £10).

Dedicating just 15-30 minutes a day to picking up a book can change the way we think about business, our career journey and how we interact with people around us in almost every situation.

I started reading this genre when I worked on reception in a great hair salon here in Dublin. Not only are the seven books below absolute must-reads, but we have also outlined what you can learn from them and how they are a salon education in themselves.

You also have the chance to win one of five copies of Simon Lotinga’s latest book, ‘The Salon Owners Bible’ –  see #6 below on our list for more information.

Here’s your essential reading list for 2015…

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Salon books
salon-owners-summit-dublin

salon owners

15 Must-Do Things When Hitting Dublin For The Salon Owners Summit

Date posted: 10/12/2014

Posted by

Posted by: Connor Keppel, Marketing Manager, Phorest Salon Software

The Salon Owners Summit is right around the corner! We hope that you are as excited as we are (and, in case you haven’t heard about it, you can request more info here).

We’ve been chatting to a few of the attendees who tell us that they are going to hit Dublin city a few days ahead of the summit.

We thought it might be nice to put together a fun little guide on what to do while you are in Ireland’s capital city!

If you are looking for dancing we have you covered; if you are packing light so you can do some serious Dublin shopping, we know where you should go!

So, check out some of the best of what Dublin has to offer:

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salon-before-and-after

advice > beauty industry > beauty salon > Hair and Beauty > Marketing > salon before and after photos > social media > Social Networks

Top Tips for Producing and Promoting Amazing Salon Before and After Photos

Date posted: 09/12/2014

Posted by

Posted by: Aoife Kelly-Cooney, Marketing Assistant

When I was marketing my own nail bar salon, before and after photos stood out as a simple way to make a strong impression online.

What better way is there to show the world the difference that you have made for your clients?

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salon-upcycling

advice > beauty salon > hair salons > salon upcycling

GUEST POST – An Insider’s Look At Salon Upcycling

Date posted: 05/12/2014

Posted by

 

Posted By: Tom Hodge, Director – Joseph’s Hair Team

 

Thank you so much for all the kind words about our Salon DIY decor ideas blog. It was fantastic to see such a response.

As a follow up to that, Tom Hodge of Joseph’s Hair Team contacted us to say that his entire salon is made up of upcycled material. Tom has graciously written a guest post and given us some photographs for you guys to check out! 

Below is his post, followed by a collection of some fantastic imagery of his awesome and eco-friendly salon… Very cool! 

- Chris

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Salon Christmas Gifts

advice > Christmas > christmas planning > salon owners

Salon Christmas Gifts: What Should I Buy the Team?

Date posted: 04/12/2014

Posted by

 

Posted by: Aoife Kelly-Cooney, Marketing Assistant, Phorest

We get asked this Christmas question every year and, admittedly, until now, we haven’t really answered it: ‘Should I get the team in the salon something for Christmas, and if so, what?’.

 

We say YES! Giving a gift is a great way to show your appreciation and to thank the team for their work in growing your salon year-on-year.  While money may seem like a great gift, it doesn’t always come across as thoughtful and can disappear quickly on bills or presents for someone else.

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Inspirational Salon Quotes

staff motivation > twitter

13 Instantly Tweetable Salon Inspirational Quotes

Date posted: 02/12/2014

Posted by

 

Posted by: Connor Keppel, Marketing Manager, Phorest Salon Software

People love to be inspired and motivational quotes are a POWERFUL way to do just that.   The hair and beauty industries can find great success and engagement in tweeting out salon inspirational quotes that tug on the heart strings of anyone with a passion for looking and feeling great.

Here is a list of salon inspirational quotes that you can tweet out from your Twitter account just by clicking on the ‘tweet’ button. Simple!

 

PRO TIP: 

  1. Tweet one first thing in the am, then at lunch and then just before closing around 6pm (these are great times as clients will be checking their Twitter accounts then)
  2. Don’t be afraid to tweet them more than once. I would recommend using the same quote three times a few days apart. Twitter is instant, so  many clients may not see your tweets first time around.
  3. Bookmark this webpage so you have your list of salon inspirational quotes and tweets right at your fingertips

 

Let’s inspire some people!

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