It’s Not Personal… Just Business: Converting Your Salon Facebook Page

When Facebook first washed up on the shores of the world wide web 11 years ago, it was very different that it is now. One of the big differences was that that there was no such thing as a business page. It was all friends pages. However, once the company exploded onto the scene, businesses … Continued

Here are 4 SMS Templates that will cause a booking frenzy in your salon this Christmas

Now that the dark evenings and chilly weather are here, it is time to to take full advantage of the holiday season and get your clients booking their appointments this week! One of the best ways to reach them is to schedule your salon SMS marketing campaigns for November & December! As you may know, SMS is … Continued

Your Salon Christmas Marketing Secret Weapon

October 31st has passed and Halloween is behind us. As people around the world are nursing their well earned hangovers and trying to get that left over make up from behind their ear, they are confronted by one thing: Christmas Marketing! Yeah, that’s right. The beginning of November officially kicked off the BIG marketing push for … Continued

The Most Common Salon Advertising & Marketing Mistakes (And How You Can Avoid Them)

Have you ever heard the phrase, “Making mistakes is better than faking perfection”? Personally I love that statement. Because much too often we look at mistakes as the worst.thing.EVER. When in fact they are merely indicators for us to try something again, but in a different way. The only time a mistake should be treated … Continued

Stunning Salon Halloween Pumpkin Carving Ideas

The Witching Hour is upon us once more. All Hallows Eve is creeping around the corner. It’s the opportune time to create a spooky atmosphere at your salon! We have already come up with loads of unique & fun salon Halloween marketing ideas that you can put together (Click here to check them out). But … Continued

You're Going To Love These Salon Slogan Ideas

Ah, the slogan: A memorable motto or catchphrase that perfectly sums up what your business is all about! A perfect partner for your brand’s logo. On first glance, most slogans seem simple. But the very best, most memorable ones can, in fact, take quite a bit of time to figure out. You see, when coming … Continued

Facebook For Salons Is Now Making It Even Easier For Your Clients To Book Online!

Over the last few weeks Facebook has made some changes to your Facebook pages to make it even easier for clients to interact with you on a smartphone or tablet computer. We have previously written about the importance of the Facebook CTA (Call To Action Button) and how it can help clients interact with you … Continued

The Real Truth Behind Why Your Salon Facebook Posts Aren’t Working

Over the past couple of weeks, we have been conducting a study of salon Facebook pages to see if we can identify some of the biggest opportunities that just are not being captialised on. After the past couple of weeks, we are happy to say that we have found some truly interesting results (you can … Continued

Are You Handling Your Salon Testimonials Incorrectly?

Salon testimonials and reviews are an amazing way to attract brand new clients to your salon. This is a proven fact. But are you actually using your salon testimonials correctly? While reviewing salon Facebook and Twitter pages, I noticed that many business pages are currently sharing some outstanding reviews from their clients. Now, it’s fantastic … Continued