3 SMS Ideas To Boost Men Bookings This Father’s Day

Mother or Father’s Day messages to clients don’t always have the intended effect. That’s something we found out the hard way a good few years ago when we sent out a personalised Mother’s day message to our clients and received a couple replies along the lines of: “That would be great if I had a mother. … Continued

6 SMS Ideas For Valentine’s Promotions In Your Salon

Still have a few vacant spots in your diary for Valentine’s Day? SMS promotions are often the quickest way to solve that issue. What most people struggle with though, is what to write in these texts. That’s why we’ve listed six great ideas to add fuel to any Valentine’s Promotions you’ve already got going. It’s … Continued

Get Set Up With Online Bookings Before You Get So Busy You Can’t

“I need a serious haircut, but I didn’t get the time to book myself in for one. With work, kids and everything else in between, I just don’t think of ringing up. I wish I could just book something online while I commute or before I go to bed.” Have you ever heard this before?

9 Subtle Signs An Employee Is Thinking Of Leaving Your Salon

Stylists and therapists move around, particularly in the earlier days of their career. If you’re lucky enough to have one or more linchpins (someone who adds salon-wide value way beyond their role) on your team, you’ll want to keep them for as long as possible. In fact, some salon owners think that it’s their responsibility … Continued

The 7 Wonders Of The Perfect Salon Phone Manner

You know the feeling. Calls are coming in, you’re running around trying to organise everybody (and everything!) while remaining as calm, friendly and professional as humanly possible. It’s a big ask! In fact, sometimes, it feels impossible. But you have to keep your composure because one slip or one bad phone call could be enough … Continued

Salon Staff: Why You Need To Hire a Duck

Ducks. Graceful creatures that gently glide across tranquil waters. The funny thing about them though is that nobody sees the hard work done below the water’s surface. Phorest’s customer service crush, John DiJulius, talks about ducks in his Customer Service Revolution book. In his chain of hair and beauty salons, he has one simple demand for all salon … Continued

3 Surefire Ways To Prevent Staff From Stealing Salon Client Details

You spend years building a loyal client base, recruiting a talented team and then lose half of your customer base overnight. Your stylist or therapist leaves the salon, and without you knowing, they take the salon client details with them. It happens. A lot. The scary reality is that most salon owners don’t realise what’s going … Continued

Two Leading Salon Owners Set The Record Straight About Clients And Valentine’s Day

You’ve heard it before. “Oh dear, Valentine’s Day huh? More like Hallmark Day! If it’s not Christmas, it’s Mother’s Day, or Father’s Day. It’s never ending!”. Talking about the virtues of these marketing opportunities is easy. The reality, though, is that certain promotions and marketing ideas work for some salons while others, not so much. Connor Keppel, … Continued

How You Can Get 1,200 Salon Customers To Hate You (And Not Even Know About It)

I read a piece of research carried out recently by experts in Harvard Business School. Frankly, it scared me. After doing thousands of hours of research across small businesses, they discovered that only 4% of people who have a complaint or negative experience with a business will ever tell the business owner, staff member or … Continued