The most important thing for your business to be successful is your clients. Obvious right? Without clients you don’t have revenue coming in, so collecting information on your customers is imperative to enable you to market to them in the future to grow average spend and increase how often they visit.
Many salons these days, possibly due to bad habits or feeling too busy, tend to overlook effective data collection with their customers. This is made worse by the two ways client info is usually collected:
– You fill the clients details in at the reception desk with them (time consuming)