What You Need To Know About Salon Mystery Shopping Visits

I used to hate mystery shopping visits. Although I knew I would be getting constructive feedback (and expected it), there was always a part of me that felt like I was being criticised. Today, I value mystery shops so much that I recommend they take place at least twice a month. So what changed?

Salon Reception Areas Need To Be Rethought Of… But Why?

Lately, I have been on a mission to revolutionise my clients’ salon reception areas and desks. More specifically, I focus on the training for reception and on how to turn the first and last client touchpoint into a strong commercial asset that impact revenue. Ok, so “revolution” might come off strong, but being French, I thought it … Continued

25 Salon Conversation Starters To Use With New Clients

Being a stylist, therapist or hairdresser might require you to put on an extroverted persona, but that doesn’t mean you always feel at ease meeting people. That being said, your chair is a special place. A place that makes people look and feel like a million dollars. That’s as much about the experience of being … Continued

24 Key Client Notes For Delivering Memorable Customer Service

Let’s state the obvious and get straight to business: client notes are crucial. Not only do they help communicate internal information, but when done right, they also play a massive role in making your client’s passage in your salon memorable. They’re like an additional memory card to your brain. Let’s be real; you can’t possibly remember every … Continued

Congratulations To All Phorest Client Experience Award 2017 Recipients!

Back in 2015, we decided to create the Client Experience Award as a tangible display of the consistent dedication required to provide your clients with a five-star experience. It’s that time of the year again when we take the time to congratulate and celebrate your hard work, passion & dedication. The Phorest Client Experience Award 2017 recipients … Continued

Salon Staff: Why You Need To Hire a Duck

Ducks. Graceful creatures that gently glide across tranquil waters. The funny thing about them though is that nobody sees the hard work done below the water’s surface. Phorest’s customer service crush, John DiJulius, talks about ducks in his Customer Service Revolution book. In his chain of hair and beauty salons, he has one simple demand for all salon … Continued

Salon Voicemail Greetings That Will Ensure Bookings

I find myself the most inspired when listening to soft, upbeat music, and this morning the tune was one of the most recent Mac Miller tracks. This might seem irrelevant right now, but some of the lyrics were amazingly applicable to the danger of using a salon voicemail as your receptionist. As I was about … Continued

Phorest Client Experience Award 2016: Your Clients Love You!

Like Kool & The Gang would sing in the 80s, let’s “celebrate good times” because “there’s a party goin’ on right here, a celebration to last throughout the years!” Yes, that’s right: it’s time to celebrate the Phorest Client Experience Award 2016 recipients!

Become A Master Of Customer Service Through Your Salon Client Card!

I’m sure you have heard the saying ‘information is power’. This is especially true when it comes to technology. The more you put in the more you get back! The Salon Client Card is your most vital tool in capturing this information but it is unfortunately one of the most under-utilised resources in many salons. … Continued