Is Your Business Creating Raving Fans?

Recently while on a visit to the UK scouting out suitable areas to move back to, I had the pleasure of being invited to a restaurant to celebrate the birthday lunch of my friend’s mum. Imagine being privy to understanding what makes ladies that lunch happy! Coincidentally on this occasion a couple of ladies at … Continued

Why Saying “Thank You” to Your Customers Increases Customer Loyalty

Can you put a price on a happy returning customer? Many businesses scramble to find a tool that will impress their customers and entice them to return to their business without paying an arm and a leg for it. The Thank You SMS is such a tool. Our salons have this at their disposal yet, … Continued

Why Customer Reviews Are So Important…

Two weeks ago while on holiday in Cyprus I often went to the same taverna for my dinner. I fell in love with this place because the service was just great. The manager, a lady in her 40’s is a hard worker and she reminds me of many salon owners. She serves the table, coordinates … Continued

What If All Your Clients Spent An Extra £10 Per Visit?

What if every client spent an extra £10 per visit? How many clients do you have? 500? 1000? 5000? What if all these clients spent an extra £10 with you per visit? Hell, what if even a percentage of them did. Recent Phorest research has shown that, on average, our clients would have roughly 2,000 … Continued

If You Have Never Had A Loyalty System In Your Salon, You Better Read This

You’re business survives and thrives on repeat business. If you have a salon software system then you are tracking who these clients are and how many of them book again and how often they book. But more importantly you’re salon software system should offer you a loyalty tool so that you can increase how often … Continued

WARNING: Why Web Deals Could Be Killing Your Salon!

Profit is a slippery customer, isn’t it? As Salon Owners we can’t survive without it, can we, but most of us learn the hard way that making a profit consistently isn’t the easiest thing to do, even when the economy is strong … so I want you to spend a few seconds imagining just what’s … Continued