Jaw-Dropping UK Hair & Beauty Stats That You’re Not Going To Want To Miss!

2015 was one heck of a year for the hair and beauty industry! It feels like we are standing right at the edge of something special for this industry. There is a momentum that is launching so many salons and spas to prosperity. But we couldn’t really figure out if this momentum was real or … Continued

How To Ensure That Your Regular Clients Stay YOUR Regular Clients

Is one of your top clients due to book another appointment? What happens if she doesn’t call? Did you know that if your regular client doesn’t come in when they usually do, every week that passes by will radically increase the chances that they’ll book with another salon? That’s shocking isn’t it! And it’s something … Continued

Exquisite Salon Decoration Ideas For Christmas

We had such an amazing response to our last article where we gave you fine readers a FREE salon Spotify Christmas playlist. We also received a couple of requests for salon blog topics. One that was reoccurring was some salon decoration ideas for Christmas. So, being the noble, diligent artisans that we are, we decided … Continued

Here are 4 SMS Templates that will cause a booking frenzy in your salon this Christmas

Now that the dark evenings and chilly weather are here, it is time to to take full advantage of the holiday season and get your clients booking their appointments this week! One of the best ways to reach them is to schedule your salon SMS marketing campaigns for November & December! As you may know, SMS is … Continued

Your Salon Christmas Marketing Secret Weapon

October 31st has passed and Halloween is behind us. As people around the world are nursing their well earned hangovers and trying to get that left over make up from behind their ear, they are confronted by one thing: Christmas Marketing! Yeah, that’s right. The beginning of November officially kicked off the BIG marketing push for … Continued

The Most Common Salon Advertising & Marketing Mistakes (And How You Can Avoid Them)

Have you ever heard the phrase, “Making mistakes is better than faking perfection”? Personally I love that statement. Because much too often we look at mistakes as the worst.thing.EVER. When in fact they are merely indicators for us to try something again, but in a different way. The only time a mistake should be treated … Continued

Stunning Salon Halloween Pumpkin Carving Ideas

The Witching Hour is upon us once more. All Hallows Eve is creeping around the corner. It’s the opportune time to create a spooky atmosphere at your salon! We have already come up with loads of unique & fun salon Halloween marketing ideas that you can put together (Click here to check them out). But … Continued

You're Going To Love These Salon Slogan Ideas

Ah, the slogan: A memorable motto or catchphrase that perfectly sums up what your business is all about! A perfect partner for your brand’s logo. On first glance, most slogans seem simple. But the very best, most memorable ones can, in fact, take quite a bit of time to figure out. You see, when coming … Continued

Turn Appointment Reminders Into A Marketing Opportunity By Simply Doing This…

We all know that appointment reminders are crucial to eliminating No-Shows for your business (did you know that 62% of No-Shows occur because clients just simply forgot about their bookings?). By merely sending a quick SMS reminder (which can be automatically sent out using the Phorest System 😉 ) salon owners can radically reduce the … Continued