Where leaders love to learn

The 3 Marketing Emails You’ll Need for A Successful Salon Reopening

There are many vital elements to consider when looking at reopening your salon. But let’s say that you have your new schedule organised, your new opening hours set and your health and hygiene plan ready to go. Now it’s time to look at how you are going to contact your clients and get them back through … Continued

Spread Joy & Generate Cash Flow With Online Gift Vouchers

A connection with a customer might start with something as simple as them watching an Instagram Live of yours, or noticing your shop front while strolling down the street… but it might also very well start with a gift voucher! And while vouchers are nothing new — the concept was invented in 1994 by Neiman Marcus — … Continued

The 30Days2Grow Salon Challenge Is Back With A Quarantine Twist!

The fourth edition of #30Days2Grow salon challenge is officially open for registration and with salons around the world having to close up shop due to COVID-19, we have decided to focus this year’s leading business growth campaign on helping salon owners and their teams work positively on their business and getting ready to reopen. The challenge … Continued

Never Lose Faith: Successful Avenues For Making Money While Closed

When you look at the current crisis, the biggest concern is the sheer uncertainty of how long it’s going to last and what the long term impact on business will be. You’ll be hearing scenarios for all sorts of lengths, but the reality is, no one knows. Not even the greatest epidemiologists in the world … Continued

Stimulating Salon Income In A Time Of Social Distancing

There is no doubt that we are in a different place than we were in February 2020, with many of us having to close our business doors due to health concerns. We want to remain our clients’ first choice when we resume our normal services, and being proactive is the best way to stay ‘top … Continued

Get Your Copy: The Temporary Salon Closure Checklist

Ireland’s gradual shutdown-turned-lockdown that began mid-March forced salons and spas nationwide to close. And while you’ve likely taken care of the essentials such as unplugging all non-essential electric and electronic equipment, turning off heat controls and necessary plumbing, removed valuables from your salon, setting alarms and timed security lights, the immediate business administration of your … Continued

Together, But Apart: Staying Connected With Salon Clients Through A Crisis

Over the days, months and years, you’ve put in a relentless amount of work to build your clientele. In salon clients who’ve been trusting you for a long time, you’ve established a bond. Some of them have perhaps even become good friends of yours outside of the salon! You’ve seen them in their highs and … Continued

Coronavirus Cancellations: Don’t Panic, Just Do This Instead

There has been much panic throughout the salon industry over the recent weeks surrounding COVID-19, otherwise known as coronavirus. Panic over how some small businesses will cope with clients cancelling their appointments at the last minute, talks of possible “lockdowns” or quarantining and even speculation over what happens if staff are all sent home.

Is There Equality Among Men And Women In The Salon Industry?

International Women’s Day falls this Sunday 8th March, and with the salon industry being one of the only industries more strongly dominated by women than men, Phorest Salon Software wanted to dig deeper into industry data to see if women really are dominating.