Where leaders love to learn

Introducing Phorest’s Email Marketing Editor Complete Redesign

Dear hair and beauty industry professionals, I’m guessing things are beginning to get busy for you as the build-up to Christmas gets underway! Our goal with Phorest has always been to provide independent salons with the best salon marketing tools in the world – tools that were traditionally reserved for only the biggest salon chains. And … Continued

Fun Marketing Ideas To Boost Black Friday Retail Sales

In case you hadn’t realised it yet, Black Friday (November 23rd, 2018) is slowly but surely creeping up on us all. Not to panic! You still have plenty more days to plan promotional activities that will lead to increased retail sales. For the occasion, listed in this article are a few online and in-salon/in-spa fun marketing … Continued

David Barnett Joins The Salon Owners Summit 2019 Main Stage Lineup!

Recruiting and retaining great stylists has always been a big challenge for salon owners. But imagine if your salon had a waiting list of stylists desperate to join your team? Your salon would become an overnight success; you could handpick the busiest and most talented stylists could eliminate any competition in your area! Joining Jo Fairley, … Continued

What You Need To Know About Salon Mystery Shopping Visits

I used to hate mystery shopping visits. Although I knew I would be getting constructive feedback (and expected it), there was always a part of me that felt like I was being criticised. Today, I value mystery shops so much that I recommend they take place at least twice a month. So what changed?

How Much Salon Retail Products Should You Stock?

Have you ever asked yourself why you keep professional products in your salon? Or why it’s important for your business to sell retail? There is a simple answer. It’s because you have a responsibility towards your clients. A duty to ensure that you have access to the best salon retail products, which in turn allows … Continued

“The Secret To Building A Team Of Elite Performers,” A #SalonSummit Workshop By Heather Yurko

Building an unstoppable 7-figure salon team in 4.5 years? Not an easy feat, but not impossible either. When Neatbeat opened its doors in October of 2013, Heather Yurko was the only income producer with 2 smart, cosmetology graduates to assist and cover what she refers to as “Guest Happiness.” Today, the salon resides in a 5,000 sqft … Continued

Get Your Copy: The Salon Owner’s Guide To Instagram eBook!

Not only has Instagram gained popularity with businesses and brands in general, but given its visual nature, it has landed particularly well amongst the hair and beauty sphere, which most would agree to have become one of Instagram’s top five most profitable niches. The question is, how can salons and spas from around the world make … Continued

“Interdependent Leadership,” A #SalonSummit Workshop By Steve Gomez

Owning and operating a successful salon or spa offers a myriad of challenges, growth opportunities and complexities. It takes a solid financial understanding, systems development, recruiting and training talent. It also takes the ability to successfully manage the nuances of leading people to work with each other to accomplish personal and company goals. Following the … Continued

The Importance & Benefits Of Having A Salon/Spa Business Plan

It’s one thing to dream about owning your own business, but converting those dreams into reality takes careful research and planning. Underestimate the costs of running a business, and there will be no profit left. A salon/spa business plan helps to clarify your thoughts and ideas and can act as working document that you refer … Continued