Where leaders love to learn

Who’s Your Bernie? Attracting The Right Clients To Your Salon

We all have a Betty. You know the type – she’s booked for a full cut and colour, the last time she was in she was 25 minutes late, and the time before that she didn’t turn up. She never listens and always moans about her colour fading. But what does she expect? She’s using … Continued

Enter To Win Our Latest Phorest Blog Sweepstakes Bundle!

After a month break, out Phorest Blog sweepstakes are back and better than ever! This month, you’re in with a chance to please everyone: your team, your clients and yourself! Read one for more details about the prize bundle and how to enter. And most importantly… best of luck!

How To Deal With Bullying & Harassment In The Salon Or Spa

Preface by Alex Bélisle-Springer, Digital Content Editor Most of our ideas for blog posts and podcast episodes come from our readers. Sometimes we get them through emails and suggestions, other times thanks to keywords and search terms. For this delicate topic – dealing with bullying & harassment issues – the idea came from a few … Continued

The Hedgehog Concept: What Will Your Salon Be Known For?

The book that has had a significant influence to my building of Phorest is Good to Great by Jim Collins. We’ve tried to implement multiple concepts from this book. While some came straight away, others took many years. However, one of the ideas that really resonated with us early on, and I think is one … Continued

Fun Marketing Ideas For Your Salon’s First IGTV Video

By definition, IGTV is a standalone app that allows long-form video content to be published on Instagram (although basic functionality is also available within the Instagram app and website). And unlike Instagram Stories, videos posted through IGTV don’t disappear after 24 hours.

Everything Your Salon Needs To Know About Instagram’s IGTV App

Not too long ago, Instagram launched a new app and experience, redefining once again, how we connect with our audiences. A bit of context: Instagram started out as a photo sharing platform. Then they brought in short videos. Next, Instagram Stories made it easy to snap and share instant videos and photos. Finally, they’ve released the IGTV … Continued

Get Set Up With Online Bookings Before You Get So Busy You Can’t

“I need a serious haircut, but I didn’t get the time to book myself in for one. With work, kids and everything else in between, I just don’t think of ringing up. I wish I could just book something online while I commute or before I go to bed.” Have you ever heard this before?

Top 3 Reasons Why Salons And Spas Should Adopt Tiered Pricing

Perhaps many of you already know this, but more than being a salon business coach, I’m also a proud salon owner. Through the years of business coaching and working at my salon, I’ve realised that generally speaking, when it comes to business matters, beauty salons tend to have a better grip on the issues than … Continued

Christina Kreitel To Speak At The Salon Owners Summit 2019!

Concretely, what is a brand? How do you build one? In Marty Neumeier’s book ‘The Brand Gap,’ a brand, by definition, is “[multiple people’s] gut feeling about a product, service, or company.” If we agree on this definition, we must also understand that businesses can’t control the branding process. However, they can influence it with what differentiates … Continued