Where leaders love to learn

Stressed Out? Exercises & Benefits Of Mindfulness In Salons

Mindfulness isn’t just the latest meditation fad taken up by celebrities; it’s a very old and very useful technique used to reduce everyday stress and help people cope with bad times in a more positive way. People all over the world find that mindfulness helps them uncover the enjoyment in their lives and makes them … Continued

Phorest Charity Event Recap: All Smiles & 1950 Vibes

Every year, we organise and host what we call the Phorest Charity Event, an annual event for a local charity in our community. This year, the Phorest Charity Event was in support of The Friends Of The Elderly. What better way to support them than by hosting a dinner dance day in The Gresham Hotel … Continued

Prime Back-To-School September Salon Marketing Ideas

Except maybe Christmas, the longest and most lucrative shopping season of the year has to be Back-To-School. And if clothing and supplies companies can make hit record-breaking profits during that period, you can too. In all honesty, the number and types of September salon marketing ideas are infinite. It’s just a matter of selecting a few … Continued

PB North 2016: The Must-Have Survival Guide for the Salon Event

Last year, Professional Beauty North welcomed over 15 000 beauty professionals to Manchester Central. This year, the salon event is back to showcase the latest innovations in beauty products and services. Additionally, at this salon event, professionals from the beauty industry with be updated on forthcoming beauty trends and education. That being said, trade shows … Continued

3 Ways To Stay Responsive To Salon Facebook Messages

Social media in our day in age is mandatory for a salon. However, if you’re already finding it hard to have a full-time salon receptionist, there is probably no way you have someone taking care of your social media pages and salon Facebook messages at all times. On one hand, about two weeks ago, we were … Continued

Salon Social Media Tips: Using Instagram Stories

Last week, Instagram launched a brand new feature they called ‘Stories’. At the time of its launch, everyone’s lips read: “They copied Snapchat”. But it seems like brands and Instagram users are catching on to it… So the main questions are: what are Instagram Stories, how do they work and in what way are they similar or different … Continued

Salon Voicemail Greetings That Will Ensure Bookings

I find myself the most inspired when listening to soft, upbeat music, and this morning the tune was one of the most recent Mac Miller tracks. This might seem irrelevant right now, but some of the lyrics were amazingly applicable to the danger of using a salon voicemail as your receptionist. As I was about … Continued

August Salon Marketing Ideas To Boost Client Loyalty

Coming from a background of writing profiles and spotlights within the arts, I have been trying to come up with a creative way to showcase salon owners, in a way that could help the industry grow. Recently, we received a few suggestions stating we should refresh our monthly marketing ideas, as international days sometimes felt … Continued

Why Client Journeys Are Essential To Salon Management

What differentiates your salon or spa from your competitors? Your service menu? Your customer service? Your stellar online presence? Usually, it’s a combination of all those points, which combine to create what we call a client journey; ie; the journey your client takes from discovering to trying out your business. Being intentional about your client … Continued