Where leaders love to learn

Rolling out the big guns: How to get publicity for your salon?

Unless your salon is in a very remote area your customers and all prospective customers have a good amount of options when it comes to choice.  So what is it that will make them choose yours?

A Refreshing Look At Salon Customer Service In Just Ten Tweets

  Salon Customer Service.. Client Retention.. Brand Awareness..   These terms have been thrown around so much in our industry over the years, that they have  the potential to lose some of their meaning. But nevertheless, they do hold grave importance in the success of your business. Either way, sometimes it’s nice to take a glance … Continued

Find Out What's On A Hair Salon Client's Mind – The Hair Vox Pop

Phorest TV took to the streets to get the low down on what hair salon clients are really looking for when they’re choosing a business. Some of the answers we got back were pretty surprising!

Salon Social Media Explained Over a Haircut

  These days it seems like there is a never ending stream of new social media sites, right? Facebook, Twitter, Pinterest, Instagram, Foursquare, LinkedIn, Vine… I mean, it’s like every few months we are introduced to a new digital area that we MUST be on!

The Salon Insider's Guide to a Successful Commission Strategy

  Commissions can be an amazing driver and motivational tool for staff that can really help the business achieve their targets and goals. However, it can often times be difficult  for a business to decide on a standard commission structure or to know what will work best. Having worked with thousands of salons, I found … Continued

The Phorest Hot Seat Salon Video Series Ep 2: Ellen Kavanagh of Waxperts

For our second episode in The Phorest Hot Seat salon video series, we had the pleasure of interviewing the award-winning co-founder of Waxperts, Ellen Kavanagh. Ellen recently won a prestigious award for their very first retail product called Waxperts Wax. In this episode we get the low down on how Ellen first got out of her … Continued

New Phorest eBook: The Salon Owners Ultimate Guide To Twitter

We’ve done it again! After the success of our other eBooks (Retention Marketing: My New Clients Are So Last Season and The Salon Owners Ultimate Guide To Facebook), we here in Phorest Salon Software thought it would be a great idea to write another one, this time dedicated entirely to Twitter – voila: ‘The Salon … Continued

The Perfect Spotify Salon Playlist

  Phorest Salon Software has been chatting recently with salon and spa owners about the kinds of music they play for their clients and if they have a salon playlist.  Some said they liked classical music, some said they liked to play the radio, some even said they prefer no music at all! But overall we … Continued

Why Phorest Is The Only Salon Software That Doesn't Allow Cancellations By SMS

Have you ever wondered why Phorest won’t make cancelling really convenient for your clients and let them text back after you have sent them an appointment reminder or confirmation? Many salon owners have and we here at Phorest get asked this question fairly regularly.