Salon Visual Marketing: The Golden Rules To Stand Out

In today’s marketing world, content is constantly vying for attention – and visuals have never been more important. Research from Art Kramer, a professor from Northeastern University, USA, suggests that the average attention span may be decreasing, which means that online, there’s a growing need to instantly grab your audience’s attention. With platforms like Instagram … Continued

Celebrating Success with the 2024 Phorest Client Experience Awards

At Phorest, we believe that every salon experience should leave clients feeling not just pampered, but absolutely delighted. That’s why we’re thrilled to announce the winners of the 2024 Client Experience Awards – an annual celebration of salons, clinics, and spas that consistently go above and beyond to deliver exceptional services and unforgettable experiences. Each … Continued

Using AI and Smart Features in Phorest to Boost Salon Operations

You’ve built a thriving business in the professional hair and beauty industry, managing a great team and maintaining a loyal clientele. But as your business grows, balancing appointments, staff performance, and client retention becomes increasingly complex. That’s where Phorest’s AI-powered features and smart technology come in. More than just automating tasks, Phorest gives you intelligent … Continued

Going Above & Beyond: Small Customer Service Ideas That Make a Big Impact

Good customer service can go a long way with your clientele. 83% of people are willing to pay up to 16% more for better customer service. If that’s not impressive enough, a whopping 62% of clients say that great customer service and the relationship they have with their salons is what keeps them going back … Continued

The Benefits of Hiring In-House Staff for Salon Owners & Professionals

The salon industry is facing a staffing problem. With the emergence of a shadow economy and an appetite for more flexibility among salon professionals, business owners across the industry are finding it increasingly difficult to hire and retain high-performing teams. In an effort to adapt, many salon owners are presented with a difficult decision: whether … Continued