This Years Weird & Wild International Holidays.. And How Your Salon Marketing Can Capitalise On Them!

Christmas, Valentines Day, Easter…  Why wait for these holidays to come around in order to promote you salon? Every day there is some kind of holiday! I know, I know.. Most of these Holidays are utter nonsense: Ask A Stupid Question Day (September 30th) or Ship In A Bottle Day (October 4th). But some of … Continued

Rolling out the big guns: How to get publicity for your salon?

Unless your salon is in a very remote area your customers and all prospective customers have a good amount of options when it comes to choice.  So what is it that will make them choose yours?

A Refreshing Look At Salon Customer Service In Just Ten Tweets

  Salon Customer Service.. Client Retention.. Brand Awareness..   These terms have been thrown around so much in our industry over the years, that they have  the potential to lose some of their meaning. But nevertheless, they do hold grave importance in the success of your business. Either way, sometimes it’s nice to take a glance … Continued

Why Phorest Is The Only Salon Software That Doesn't Allow Cancellations By SMS

Have you ever wondered why Phorest won’t make cancelling really convenient for your clients and let them text back after you have sent them an appointment reminder or confirmation? Many salon owners have and we here at Phorest get asked this question fairly regularly.

The Salon Owner’s Bible To An Incredibly Successful Loyalty Program

A good salon loyalty program is a great way to get clients spending more, more often. I talk to dozens of salon owners every week who feel their clients don’t care about their loyalty cards and firmly believe it’s not making any significant impact on the profitability of their salon. Often it’s down to the … Continued

Start Getting your Promotions Underway with these Salon Valentine's Marketing Ideas

We all know Valentine’s day is a hot spot on your annual calendar.  You need to maximise on this opportunity. Now is the time to start prepping, not February 10th! Here’s some ideas for Salon Valentine’s Marketing…

SMS IDEAS – How World Egg Day and a Dictionary can make your Salon Money!

Firstly may I wish you a very happy International Vegetarian Day. I bet by the time you started reading this second sentence you were thinking, ‘That actually exists?’. It does. It’s today. In fact there are many days out there of importance for great causes or just plain good fun. The question is though have … Continued

Being a Star Performer when it Comes to Client Card Info

  The most important thing for your business to be successful is your clients. Obvious right? Without clients you don’t have revenue coming in, so collecting information on your customers is imperative to enable you to market to them in the future to grow average spend and increase how often they visit. Many salons these … Continued

Salon Owner Guest Special: How Sue Carter Created her Online ‘Image’

Salon owner Sue Carter is no stranger to success. Her salon ‘Image’ based in Ipswich is going from strength-to-strength and has won many awards over its 12 years in business. Phorest caught up with Sue this week. We asked her if she’d put pen-to-paper and share her experience and guidance in building a fantastic website … Continued