Okay, so you’ve finally made the decision to get your very own bespoke salon app and bring your salon into the digital arena. But now it’s time to let your clients know that it actually exists, right? Well, the good news is that there are a few really simple yet incredibly effective ways to get your clients to download your salon app, and have your business at the touch of a button!
1. Your Answering Machine
I was talking recently with one of our clients. He was saying how the phone constantly rings; right before they open and after they close. These are times when the answering machine picks up the message.
With this in mind, I mentioned how, in his answering machine message, he should mention the fact that clients could book an appointment on their beauty salon app or hair salon appointment app. Well, right there and then, he went over and re-recorded the message to simply state that they can now book appointments on the Salon App. So simple, right?
2. Advertise In Your Windows & At Your Reception
What better time to inform your clients about your brand-new app than when they’re in and around your salon. Simply put a notice up in your window and one on your reception desk. That way, you are informing both passers-by & in-store clients at the same time; encouraging clients to rebook while showing non-clients that you’re a forward-thinking, easy-to-book-with business.
3. Share Your Salon App Online With Your Social Followers
Have a social media presence? Why not tell your followers all about your bespoke app directly by posting about it on your social channels? From posts and videos to stories and reels, creating content that advertises your new, salon branded app is a great way to spread the word.
4. Get Clients To Rate Your Salon App
Apps with strong, positive ratings are easier to find in the app store. With that in mind, how about we get your clients to give your app positive ratings? And how might we do that? Create an incentive for clients to rate your app by offering rewards, such as bonus points on their Treatcard. More ratings for you, along with a stellar service for your clients!
5. Add A Link To Your Email Signature
Do you send a lot of emails? You could drop a link to the app underneath your signature. That way, everybody you email will be notified of its existence!
So what do you think? Any of these marketing ideas peak your interest? If so, which ones? Let us know by either leaving a comment below or tweeting @ThePhorestWord. And if you don’t have an app yet, but are thinking about it, why not check out this article called: ‘The 5 Questions You Really Need to Ask Before Investing in a Salon App’ Thanks for reading!