Where leaders love to learn

Unlock Revenue With An Intelligent Salon Integration

When Mayfair & Grace bought a four-story, historic former bank, they were guaranteed to stand out in Tetbury, a small market town in Gloucestershire UK. However, it could have been a logistical nightmare. Owner Patsy Robertson is often downstairs in reception or her office, while the team is dispersed across the four floors facing numerous journeys up … Continued

Here’s Why Your Salon Needs An Integrated Card Terminal

Being a salon owner is one balancing act after another. Every day, whether creating a staff roster, setting prices, or ordering supplies, you have to strike the right balance between time, resources, and goals and keeping your team and your customers happy. So how many days do you actually manage to cross off everything on … Continued

Survey: How Attitudes to Anti-Wrinkle Injectables and Fillers are Changing Across the World

Have you ever tried, or considered, anti-wrinkle injections? Most commonly known by the brand name Botox®, anti-wrinkle injectable treatments are an increasingly popular treatment across the world. In research conducted by Phorest, a global participation group gave us their thoughts on the treatment. With the majority of participants leaning on the side of interest and … Continued

The Salon Owner’s Guide to SEO

78% of consumers now search online before choosing a new salon to visit, according to Phorest research. This means having an online presence isn’t just important, it’s vital. Whether you’re an indie salon serving your local community or a well-known, multi-location franchise, if you want to attract new clients and delight your existing base, your … Continued

17 Salons Who Transformed Their Space into a Unique Destination

Since the concept of the “experience economy” first entered our vernacular, there has been no looking back. The pandemic may have briefly stalled in-person experiences, but experts predict that this shift from valuing commodities to experiences is not only here to stay, but will be stronger than ever. In response, salons are dialling up the … Continued

Inflation, the Experience Economy & New Data Insights to Keep Your Clients Coming Back

With inflation rates reaching record levels, many businesses will be dealing with a more price-conscious customer. In the United States, inflation is at the highest level since 1982, while the Euro-Zone saw a 7.5% rate in March, with experts predicting that it still has more to climb.  In fact, you may even be thinking of … Continued

Phorest Stories: Meet Christian & Julie

This year we are shining a light on the profound impact that hair and beauty professionals can have on people’s lives with a week of celebration and storytelling. From the 1st of November to the 7th of November, for Salon Appreciation Week, Phorest will be sharing stories from both clients and staff that encapsulate what … Continued

Phorest Stories: Meet Bernadette & Tara

This year we are shining a light on the profound impact that hair and beauty professionals can have on people’s lives with a week of celebration and storytelling. From the 1st of November to the 7th of November, for Salon Appreciation Week, Phorest will be sharing stories from both clients and staff that encapsulate what … Continued

Celebrating the People Behind the Chair: Salon Appreciation Week

There’s a particular energy that circulates on the salon floor that’s like nothing else in the world. In fact, it’s what drew our founder and CEO Ronan Perceval to work in this industry in the first place.  We know our industry creates magic every day. And while we’d never wish for it again, the pandemic … Continued