Where leaders love to learn

9 Subtle Signs An Employee Is Thinking Of Leaving Your Salon

Stylists and therapists move around, particularly in the earlier days of their career. If you’re lucky enough to have one or more linchpins (someone who adds salon-wide value way beyond their role) on your team, you’ll want to keep them for as long as possible. In fact, some salon owners think that it’s their responsibility … Continued

What You Need To Know Before Buying An Existing Salon

If you have even the slightest bit of entrepreneurship in you, it is very likely that there will be a time in your hairdresser, stylist or beauty therapist career where you think: “Right, it’s time. I’m ready to run my salon (or spa!).” From there you might decide that opening a salon, clinic, or spa … Continued

25 Salon Conversation Starters To Use With New Clients

Being a stylist, therapist or hairdresser might require you to put on an extroverted persona, but that doesn’t mean you always feel at ease meeting people. That being said, your chair is a special place. A place that makes people look and feel like a million dollars. That’s as much about the experience of being … Continued

Master New Skills With These 2 Spring Phorest Academy Webinars

Owning and managing a salon or spa is certainly rewarding, but not always easy. There are so many areas to look after that it can quickly become overwhelming. But because you’re leading the ship, and you want your team to feel secure and confident, you do it all to the best of your capacities (and … Continued

The 10 Components Of The Perfect Instagram Business Profile

You want to put your salon or spa in the best possible position for attracting new clients and getting more online bookings. Social media can help with this, however, on Instagram, you have very little space to do this. The Instagram ‘Bio’ section only allows for 150 characters, and your username must fit under 30 … Continued

Creating Exquisite Salon Email Subject Lines (+ Easter Templates)

Email marketing is still considered one of the very best ways to engage and attract clients while also informing them of the latest deals, news & happenings of your salon. But for them to get that information, you’re going to need them to open up the email, right? The question is, what should you say … Continued

3 Tips To Strengthen Your Salon Retail Sales Rep Relationship

Do you ever reach out to your salon retail sales rep to tell them about what you’re putting forward as the product of the week? Do you ever let them know how successful their products are or how clients are reacting to them? If you don’t, it’s probably time you should. Strengthening your relationship with your … Continued

Enter To Win An Essential Oil Diffuser For Your Salon or Spa!

The average customer sees at least 5000 ads per day. Of those ads, how many do you think they remember? With a recognisable scent, you can tap into clients’ emotions in a way that other forms of advertising can’t. A scent is always more than just a scent. It makes us feel. And tapping into humans … Continued

Try This ‘Quiet Day Plan’ To Drive Bookings To Your Salon

Driving clients to your salon on quiet days or after someone cancels an appointment on short notice can often prove to be difficult. In those cases, you’ll find that having a ‘quiet day plan’ in place to put into action straight away (or even the night before), can really help. “Hmmm, a ‘quiet day plan’.” As … Continued