Where leaders love to learn

Get 50 Salon & Spa App Downloads Per Week By Doing This One Simple Thing

This is a simple and basic idea to boost your salon and spa app downloads more than any big marketing campaign that will cost you too much money and too much time to run. Since the salon branded app version 2 for iPhone has arrived we have been working with salon to increase their app … Continued

Salon Motivation: The incredibly important lesson you can learn from the humble Jigsaw puzzle!

Most salon owners don’t do Jigsaws but ask those who’ve got small children if they do them and the answer is yes! But how does a child choose a puzzle they want to complete? The answer is always –> It’s the one with their favourite character on the front: Fireman Sam, Peppa Pig, Doc McStuffins, … Continued

Turn Appointment Reminders Into A Marketing Opportunity By Simply Doing This…

We all know that appointment reminders are crucial to eliminating No-Shows for your business (did you know that 62% of No-Shows occur because clients just simply forgot about their bookings?). By merely sending a quick SMS reminder (which can be automatically sent out using the Phorest System 😉 ) salon owners can radically reduce the … Continued

EXCITING UPDATE – Sending Salon Emails Will Never Be The Same Again!

In a recent post, we analysed hundreds of salon emails and discovered a few easy mistakes that commonly occur. Well, we are delighted to announce that we not only can help you fix these errors, but from now on we are actually giving Phorest clients monthly email templates that will be ready to send to … Continued

Pro Beauty North 2015 – Special Announcement

Don’t you hate those seminars where somebody stands on a stage and rattles off generic statements about business that you’ve heard a thousand times before? The problem with those talks is that they don’t actually give you any practical information or ideas that you can implement into your business in order to grow your client list … Continued

STOP making it so difficult for your clients to make a booking.

A lot of you already know that online booking is a very useful tool for bringing more clients into your business. Not only does it take away a lot of the stress of managing appointments and worrying if your client will actually arrive, it also makes booking with your salon a much more convenient experience … Continued

This is your chance to make a difference!

We’re teaming up with our friends in Lovin’ Dublin (you may remember their founder Niall Harbison spoke at the Salon Owners Summit 2015) to really make a difference. Phorest and Lovin’ Dublin are working with businesses all across Dublin including salons and restaurants to make a serious difference to Unicef’s amazingChild Refugee Crisis Fund. The … Continued

4 Salon Email Marketing Tricks That Will Get Your Salon More Money

Okay, let’s get down to business today. We need to get more clients booking appointments with you. And we need to do that NOW! 🙂 I’ve been doing a lot of research into salon email marketing these days. And I have discovered a couple of errors that reoccur time and time again in salon email … Continued

Salon Spotlight: Presenting The World Renowned Salon Owner, Author & Educator…

We are absolutely thrilled to announce our latest speaker for the upcoming Salon Owners Summit: internationally acclaimed cutter, educator, author and hairdresser, Antony Whitaker! Salon Spotlight