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Welcome to The Pulse- Edition 1

Welcome to the first-ever edition of The Pulse, your monthly news round-up Powered by Phorest. We understand that it can be difficult to know where to look when it comes to business, industry, and salon software news, which is why we’ve put together this monthly newsletter complete with a few must-reads for you, all in … Continued

Going Above & Beyond: Small Customer Service Ideas That Make a Big Impact

Good customer service can go a long way with your clientele. 83% of people are willing to pay up to 16% more for better customer service. If that’s not impressive enough, a whopping 62% of clients say that great customer service and the relationship they have with their salons is what keeps them going back … Continued

The Benefits of Hiring In-House Staff for Salon Owners & Professionals

The salon industry is facing a staffing problem. With the emergence of a shadow economy and an appetite for more flexibility among salon professionals, business owners across the industry are finding it increasingly difficult to hire and retain high-performing teams. In an effort to adapt, many salon owners are presented with a difficult decision: whether … Continued

Create Memorable Moments With Salon Summer Marketing Ideas

How are you going to ensure that your marketing campaigns reach your clients this summer? By creating a marketing calendar with intention, you can make things easier for yourself while also attracting more clients to your business. With this in mind, we’ve rounded up some of our top tips to accurately target and market to … Continued

Financial Planning Tips for Your Salon, Spa, or Clinic

Next time you are thinking about planning out the financial future of your salon, spa, or clinic, ask this simple question: Do I earn enough money from my business to live the lifestyle I want and to plan my financial future and retirement?* The Importance of Intentional Financial Planning Planning is often overlooked or done … Continued

Pros And Cons of the Main Salon Pay Structures

Choosing the right business model for your salon or spa can be difficult, as there are just so many options to choose from! Even after deciding on a pay structure that suits your business, navigating your way around paying commission can be confusing. I mean, is there a ‘best way’ of paying staff? If so, what would … Continued

Who Is Your Ideal Salon Client And Why Does It Matter?

“Everyone is not your customer,” according to best-selling author, marketer, entrepreneur, and public speaker Seth Godin. And he’s right. As a business, trying to be everything to everyone can cause you to lose your core operational values, abandon the things that make your business unique, and compromise the quality of your services. Trying to market … Continued

Preventing Bullying in Your Salon or Spa Business

It’s an unfortunate reality that bullying and harassment issues can arise in any workplace. The close-knit nature of the salon industry means that the impact can be felt even more acutely. Creating a safe and supportive space is not just about enhancing the work experience for our teams; it’s also about ensuring that our clients … Continued

Making Your Mother’s Day Marketing More Inclusive

In the professional hair and beauty industry, seasonal marketing campaigns can be a significant revenue booster and a way of encouraging clients into your salon or spa. Each notable occasion on the calendar marks a window of opportunity for your business, and Mother’s Day is no exception.  That being said, Mother’s Day can be a … Continued