The Better Choices Better Leaders Make: Compliance vs Commitment

Compliance vs Commitment. When we frame an idea, a problem, or an opportunity, we are choosing our perspective. Look at a “glass as half-empty,” and we start conserving and protecting. Seeing the same glass as “half-full” and opportunity and growth emerge. Our thinking shifts simply by how we choose to look at or “frame” something. “This vs … Continued

The Better Choices Better Leaders Make: Satisfied vs Loyal

Satisfied vs Loyal. When we frame an idea, a problem, or an opportunity, we are choosing our perspective. Look at a “glass as half-empty,” and we start conserving and protecting. Seeing the same glass as “half-full” and opportunity and growth emerge. Our thinking shifts simply by how we choose to look at or “frame” something.“This … Continued

Who’s Your Bernie? Attracting The Right Clients To Your Salon

We all have a Betty. You know the type – she’s booked for a full cut and colour, the last time she was in she was 25 minutes late, and the time before that she didn’t turn up. She never listens and always moans about her colour fading. But what does she expect? She’s using … Continued

The Art Of Boosting Loyalty & Rebooking Salon Clients

This week on #30Days2Grow, participants are being put to the challenge of working on two things: loyalty and rebooking salon clients. No easy feat. It requires a shift in our thinking. The question shouldn’t be “do you bring up those conversations?” but rather “how do you bring them up effectively with clients?”

How To Use GDPR To Build Trust And Show Clients You Care

The General Data Protection Regulation (GDPR) law came into effect in the EU on May 25th 2018; a regulation that put consumers’ data protection to the forefront and made way for a much more concerned and ‘private’ customer. With this in mind, building strict GDPR compliance and knowledge in your business is a way to … Continued

Lively November Loyalty Marketing Ideas For Salons And Spas

It has happened. The Christmas lights on Capel Street near the Dublin HQ Office have been hung up. For us, this means that whether you already feel merry or not, it’s time to start thinking about your salon or spa’s marketing strategies for the busy season. Of course, we’ve made it so that these November … Continued

What Types Of Salon Loyalty Programs Actually Add Value?

Guest Article by Justin Fiddy, Business Development Grow Team at Phorest Salon Software We’ve expressed this thought before, but salons and spas are nothing alike coffee shops… so why are so many acting as if they were? As Phorest’s content manager Chris Brennan stated once before: “A coffee shop and a salon are 2 very different creatures, … Continued

The 'Attitude Of Gratitude' Phorest Loyalty Scheme Is Back!

It’s that time of year again! Fresh from having the bejesus scared out of you by sugar fuelled tricky tricksters, it’s time for you to start thinking about your next big campaign. We all know Christmas is a busy time for salons – but what about January? Not quite so busy, is it? We’ve got … Continued

Why Would You Even Need Salon Gift Card Promotions?

We all know that the most efficient gift that provides any real value is cash, right? I mean, who doesn’t like the idea of free money? However, cash is a currency and in the eyes of some, it’s not always an acceptable gift. So what’s the next best thing? Salon gift card promotions, of course!