Where leaders love to learn

Why Phorest Is The Only Salon Software That Doesn't Allow Cancellations By SMS

Have you ever wondered why Phorest won’t make cancelling really convenient for your clients and let them text back after you have sent them an appointment reminder or confirmation? Many salon owners have and we here at Phorest get asked this question fairly regularly.

2 Minute Video: 'The Two Jenns' Tell Us About the Challenges of Running a Salon

  We popped into Jennifer Butler and Jennifer Swaine, or as they’re affectionately known here in Phorest Salon Software, ‘the two Jenns’, to ask them about the challenges of running a salon. These two ambitious ladies set up the Vanity Rooms just 6 years ago in Dublin and won the Image Magazine Award for Best … Continued

The Selfie: the Biggest Marketing Opportunity For Hair And Beauty Salons in 2014

As we are over half-way through 2014, this seems like a good time to take a peek at the current state of the Hair and Beauty industry through the social media lens.  Are you up-to-speed with the ever-changing dynamics of the marketplace, as well as the year’s most popular trends? Well, we have an idea … Continued

Phorest Staff App Update: Manage Staff Members and Rosters on iPad and iPhone

There is a new version of the Phorest iPad and iPhone staff app which was released onto the App Store this week. There are a bunch of new features as well as a significant upgrade to the appointment screen which should make it much easier to use and in turn make it easier to manage … Continued

The Salon Owner’s Bible To An Incredibly Successful Loyalty Program

A good salon loyalty program is a great way to get clients spending more, more often. I talk to dozens of salon owners every week who feel their clients don’t care about their loyalty cards and firmly believe it’s not making any significant impact on the profitability of their salon. Often it’s down to the … Continued

You are Not Alone. We ask 250 Salon Owners 'What Makes Running a Salon SO Difficult?'

We asked over 250 salons what their biggest challenge is when it comes to owning and running a salon.  As you well know, venturing out on your own to start running a salon is risky and emotionally, physically and financially draining. But something so rewarding rarely comes without hard work and its fair share of … Continued

Get Your Copy: The Salon Owner's Ultimate Guide to Facebook

Phorest has just released a new ebook – The Salon Owner’s Ultimate Guide to Facebook. We’ve put this together so you can master the social networking behemoth and see a real return in clients, profits and referrals  for all your hard work and creativity. Normally it costs £12.99, but if you’re reading this post all you … Continued

Susan Routledge: Your Questions Answered from Last Week's Hot Seat Session

Are You Indispensable? Last week I spoke to Ronan Perceval in a video interview about how I came out of a full column after 18 years to solely work on my business and how the turnover instantly increased. I can honestly say that when it happened it did initially put a huge dent in my … Continued

(VIDEO) Phorest Hot Seat – Susan Routledge Reveals 'How to Get Out of Your Column'

A couple of weeks ago, we had the pleasure of catching up with our dear client Susan Routledge here in the Phorest HQ. As some of you will know, Susan started out 25 years ago with a small salon in the North East of England and that has built up into an award winning business. … Continued